Just received this today and was blown away. In the arena of true consumerism, which is Black Friday, one brand has differentiated itself from it’s competition by not being open.
Their message is simple. Instead of being open and being like everyone else, they are being true to their values and mission and embracing who they are. . . a great outdoors store. Click on the image about to find out more about #OPTOUTSIDE.
With that in mind, they are closing on Black Friday and giving their customers the opportunity to be outside and enjoy the time with their family.
Personally, I think this is a brilliant move!
What are you doing to break apart from the crowd, create your LIVING Brand and develop a marketing strategy that Gets YOU Noticed?