Today, I was looking through my LinkedIn feed and noticed that there was an announcement about Sears Canada Rebranding. As Sears has had its ups and downs in the Canadian retail environment, I was intrigued and decided to click on the article. What came up was the link above. This was a rebrand…
Sears Canada Rebrand 2016 – I give it a “C” Read More »
Too many companies, both B2B or B2C feel that they have to be everywhere when it comes to their marketing. They feel they need to be on every single social media platform, at every single conference and trade show and be part of every single association. I am here to tell you this just
What are you doing to be where your customers ARE? Read More »
Too many people are focussed on what they do and not why they do it! From senior management to sale and operations to human resources, we fail over and over again to ask why we do what we do on a daily basis and by not asking this simple question, we lose the ability
Are you asking WHY? Read More »
IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable. It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what
Does that make you feel a little uncomfortable? Read More »
WE WANT TO TELL YOUR STORY! Everyone who has supported us over the last 8 years knows that we re-branded this January. We could not have done it without your support. Your Brand Marketing came from the realisation that we are far more valuable to our clients when we provide marketing strategy and
New Ways We Can Help You Communicate Effectively! Read More »
Guest Post by Rob Bonham https://www.linkedin.com/in/robbonham Here is a guest blog post by Rob Bonham. I asked him what his 3 Big SEO Predictions were for 2017. I thought this was worth sharing. If you are familiar with SEO, you have probably heard speculation over the past several years that SEO is dead
3 Big SEO Predictions For 2017 Read More »
Every week I have a look at the metrics behind my social media to see traffic patterns and how I can better focus my message for maximum engagement. This week being the end of the month, I got a surprise I was not expecting. I realized that a certain tweet had done well, but
The Power of a Retweet! Read More »
When you walk into a room or when you leave, what do people think of you? Have you ever truly thought about the mark you leave on people and how that influences how they perceive you? . . . not only now, but the next time they meet you? Creating a personal brand
What is YOUR Personal Brand? Read More »
In the 1980’s I worked as a busboy and then finally graduated to being a waiter at one of the best restaurants in Vancouver. The place was small, exclusive and prided itself on its exceptional service and its loyal clientele. We had a gentleman who had his own table, his own wine in
What does exceptional service REALLY look like? Read More »
We ask this to our clients all the time. . . What are you measuring and why? In today’s data craved world, it seems like we have metrics on everything; clicks, likes, favourites, navigation patterns, amount of time spent per page and so on. However, with all this data that we are collecting, do we
What are you measuring and why? Read More »
