Telling the story of a brand is all about evoking emotion. It is about taking people to a place that they can believe in. What do you want people to believe in? What do you want people to say about you when you are not in the room? What feeling do you…
Are You Evoking Emotion When You Tell Your Story? Read More »
The merger of LinkedIn and Microsoft announcement today has me thinking. . . does technology help or hinder the development of true customer loyalty? In my opinion, marketers are reliant far too heavily on technology, data and interpretation of analytics and are loosing the skills of listening to trends and understanding client desires. There is no
Does Technology Help or Hinder the Development of True Customer Loyalty? Read More »
This is the time of year our clients start to talk to us about the next stages in their marketing strategies. Whether it be fall campaigns or looking ahead to 2017, our clients are thinking long terms to ensure their on-going success. In the end, marketing is about telling your individual story. What
We Want to Help Tell Your Story! Read More »
This month, we were featured in an article in PPB Magazine. The article I wrote was called “The World Has Changed. . . Embrace It!”. Click on the link and navigate to page 76 to read the full article. What I have noticed is that across industries and at all levels of business people
The World Has Changed. . . Embrace It! Read More »
Let me start off by saying that I really feel for for profit and not for profit organizations alike in terms of attracting sponsorships and sponsorship dollars. Dollars are tight and measurement of ROI is tough to gauge. That being said, PEOPLE, you need to effectively communicate with your sponsors or you will lose
Keep Me in the Loop or Lose Me Forever! Read More »
Hello everyone: We are extremely excited to say that we have been published as part of a compilation of advice called “80 Easy Ways to Supercharge Your Business Growth” We are number 65 and are honoured to be included in this Ebook and want to share it with you. Please click on the image below
We have been included in an Ebook published by Microsoft Read More »
Being passionate about what we do in life makes the difference between being average and extraordinary. Find your passion and bring out the passions in others. The more people can be enabled to create greatness, whatever that may be for them, the better off we will all be. Celebrate passion in your workforce.
Are you passionate about what you do? Read More »
We spent last week exhibiting and sponsoring at the HRMAX Show in Vancouver. Human Resource professionals from across the province descended on the Vancouver Trade and Convention Centre West to learn, network and find new vendors who can help them solve their problems. Of the 100 exhibitors that were at the show, we were
HRMAX show was a huge success. . . HERE IS WHY! Read More »
Gone are the days where you can show up at a trade show, hand out business cards and hope that business will happen. Trade shows require a lot of planning, effort and an understanding of what you want to accomplish at each and every one. You need a strategy and a game plan
Creative Ways to Get Noticed at a Trade Show in a Memoriable Way Read More »
I am very excited to share this podcast that I recently did with with my friend Kirby Hasseman. It is all about going through the branding process and what you should be looking out for. I hope you enjoy it and I look forward to hearing from you to help you Create Your LIVING Brand! Stay
Why Should you Re-Brand? A Podcast Interview We did April 2016. Read More »
