The Poem, “In Flanders Fields” was written just over a century ago. This legacy left to us by Major John McCrae has inspired a movement and the simple poppy has become a symbol that we should never forget the sacrifices that others have made so that we can live in peace and freedom. It is…
The Poppy – Brand or Symbol? Read More »
Customer engagement, to me, is the key of any brand’s success. The more you can get people to understand your value and tell your story, the closer ties they will have to your brand. The Disney Corporation have mastered client engagement. Over the last 60 years, they have perfected how to make people feel
How Are You Engaging Your Clients? Read More »
People keep telling me that marketing has changed and that “old school” (pre 1995 and the web revolution) tactics are dead. I am here to completely disagree. The tools at our disposal may be different, but the theories and strategies of marketing remain constant. If you do not understand your brand, message, market and
Where is Marketing Going? Read More »
Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . . PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers. Thankfully it had nothing to do with
A Marketer’s Worst Nightmare- Product Recall Read More »
Colour is a very personal thing! You and I can look at the same shade of purple and have very different emotional ties, triggers and memories. When developing visual branding cues (notice I am differentiating logo from brand) it is important to do your research. Different colours say different things about your brand. Would
Understanding the Importance of Colour Read More »
Over the last number of years, I cannot recount how many of my clients/and others that I have met, do not have a true sense of what their brand is and what makes them special in the marketplace. Too many companies simply react to their competition’s marketing strategy and buy into the “me too” game.
Tell YOUR STORY. . . NOT Someone Else’s! Read More »
I refused to comment on this while the plebiscite was still being tallied, but I cannot keep silent no more. In yesterday’s Metro Newspaper (July 27th, 2015) was this article about the search for a new CEO for Translink who, if they meet all their criteria for bonuses, will make $433,000.00 next year. I
The Definition of a Brand Issue. . . Translink! Read More »
Health Canada, a department of Canada’s federal government, has issued an industry guide on mandatory reporting under the Canada Consumer Product Safety Act’s Section 14, “Duties In The Event Of An Accident.” The guide is intended to help industry understand their obligations under Section 14. Section 14 states that industry must report to Health Canada
We all walk this earth with perceptions of what is right, what is wrong, what is fair and what is just. Right or wrong, we judge each situation that we are in based upon those perceptions and act accordingly. No two people feel exactly the same about any situation and that is what makes the
Perception is Reality Read More »
We all like to be treated special! So, why do we not take the time to make our customers feel special, valued and listened to? Too many times, brands and companies fail due to poor customer experience. Whether it be the website that should be mobile or at least easy to navigate. . .
What type of Experience are you providing to your Customers? Read More »
