For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo. This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and…
PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »
CMYK Solutions was recently featured in a podcast on CASL – Canadian Anti – Spam Legislation. To listen to the PODCAST: This is part of the Trade Show Insight Podcast Series by Marlys Arnold. If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list,
Permission-Based Marketing for Trade Shows: Are You Legal? Read More »
We are all aware of the hardships that newspapers around the world are facing in terms of reduced readership, diminished advertising and mergers. There is no doubt that in a world of 24/7 news at your fingertips, the traditional newspaper has fallen upon hard times. This should however not be an argument that all
Print Marketing as Tangible Evidence. . . Why it is STILL RELEVANT! Read More »
Why do people think that their content marketing should be nothing more than a features and benefits sheet for their company? http://jontusmedia.com/wp-content/uploads/2012/01/DougKessler-Quote2.jpeg It amazes me how many times I click through posts and the one thing that I am aware of is “look at us and how wonderful we are.” That is NOT Content Marketing!
Content Marketing: It is not all about YOU! Read More »
QUESTION: If you invite two people for dinner and one says they will be there before 6pm and the other says they will be there around 6pm, who do you get mad at when they both show up at 6:30pm? Language is Powerful! When used properly it can motivate, change opinion or even
Language is Powerful! Read More »
Too many companies today let their brands be dictated to by their competition. They are so worried about what their competition is doing and what people think about them as it relates to their competition, that they move away from their core beliefs. In other words, they move away from what they do well to
Be Comfortable in your own Brand! Read More »
Honda has helped to redefine the art of digital storytelling through video. This technique allows you to tell two stories at once and continues to keep the audience engaged as you move from story to story. Take the time to watch this several times by holding down and releasing the “R” key on your keyboard.
How Technology Can Help Tell Your Story Read More »
It amazes me time and time again why Marketing and Human Resources are not tied at the hip in most organizations. We, as marketers, can create the most amazing strategies filled with videos, websites, brochures, promotional marketing and other pieces of Tangible Evidence, but if we do not have buy in from those within the company, it
YOU are the Brand! Read More »
Over the last couple of months, we have been working with a few companies to develop uniform programs for their staff. If you have ever done this, it is no easy task! The first thing that I always tell people is to form a clothing committee. Too many companies try to develop a program
Staff Uniforms as Tangible Evidence for Your Brand Read More »
We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary, September 14-17, 2014. What an amazing event. Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices. They even had live streaming of
