The 9th Annual Tee Cup Golf Tourney was September 11, 2014. I look forward to sponsoring this tournament every year. We have been part of this as a sponsor and as a steering committee member since year two and every year it gets bigger and better. The tournament is run by two awesome friends…
The 9th Annual Tee Cup Golf Tourney was September 11, 2014 Read More »
It has been a very interesting week for me on LinkedIn. I seem to have hit a chord by making the comment that Digital is a tactic and NOT a Strategy. The conversation came from me reading an article called Digital Thinking – A New Paradigm and it got me thinking how many
Digital is a tactic, NOT a Strategy Read More »
Since the days of Henry Ford and mass production, Quality Control has always been an issue. Keeping a production line running at maximum efficiency has inherent dangers in making sure that each and every piece that is produced is made with the utmost care and meets uniform and consistent standards. This challenge is evident by
Why We Need to be Aware of Quality Control Read More »
Being able to tell a great story is the goal of every marketer. To use whatever medium you choose to grab people’s attention and hold it so they not only listen to your story, but want to retell it is extremely powerful. This video shows how technology and storytelling can intersect in a magical
Using Technology to Tell a Story Read More »
The summer is a great time to work on strategy with our clients, both existing and new. This summer, I started working with a new client and it became obvious very early in our relationship that there is not, and has never been, a Brand Cop for their organization. The conversation started quite simply
Why EVERY Company needs a Brand Cop! Read More »
Time and again, it amazes me how image and video draw people in like words on a page never do. Above is our weekly stats on how many views, likes and comments are on our LinkedIn page. This stat is remarkable to me in that the updates that we post with images seem to
Image is EVERYTHING! Read More »
It was a wonderful Father’s Day at Garry Point in Steveston this year. The Canadian Liver Foundation Stroll for Liver was a great success and we were happy to be part of the fun. Here is a letter we received: Dear Board Members and supporters of the Canadian Liver Foundation, I would like
The Canadian Liver Foundation Stroll for Liver June 15th 2014 Read More »
So the client asked me. . . where should I focus my marketing efforts? I am amazed how differently I answer this question with my different clientele. The quick answer that they all get is no matter what anyone has told you. . . there is NO SILVER BULLET! The long answer starts with
So the client asked me. . . where should I focus my marketing efforts? Read More »
Last week, the Association of Integrated Marketers held a luncheon in Vancouver to talk about CASL- Canadian Anti-Spam Legislation. This “NEW” Anti-Spam legislation covers all types of electronic communication comes into affect in Canada July 1st 2014 and we wanted to make sure that we were up to date with any last minute changes
Stroll for Liver June 15th, 2014 (Sunday) from 9:00 am – noon Garry Point Park, Richmond Dear friends, family, colleagues and clients, As an incoming Board Member of the Canadian Liver Foundation, I am asking you to please join me in supporting the Foundation’s 2nd Annual “Stroll for Liver”, a family walk to raise
Come Join Us on the Stroll for Liver, June 15 2014 at Gary Point in Richmond, BC Read More »
