Hello everyone: I just received these latest reporting information from Health Canada regarding CCPSA. Please take the time to read and if you have any questions, please let me know and I will do my best to help you. Regards; Ben Guidance on Mandatory Incident Reporting under the Canada Consumer Product Safety Act By law,…
Update on CCPSA April 2014 – Canadian Consumer Product Safety Act Read More »
As the avenues available to us to communicate our brand have been increasing exponentially, I thought it was a good time to take a moment to audit how our business communicates, what it communicates, where it communicates,to whom and if the message was consistent, effective and acted upon. This blog was sparked from that
Communicating Consistently . . . NOT a simple task! Read More »
There have been a lot of comments in my life and work this week about managing expectations. Every person and business comes into every situation with their own view of what is correct and what is not. That view is based upon a combination of factors including historical bias and current realities. It should be
Managing Expectations! Read More »
Well, I must admit, I did not get up at 4am to watch the Gold Medal final today, but I certainly saw the second and third periods live. Amazing game and another incredible Olympics for Canada. That being said, it leads me to question what the Olympics truly means in terms of marketing and
Marketing and the Olympics. . . One Person’s View! Read More »
This was a very strange January for me. Not since the birth of my son, a decade ago, have I missed the PPAI Expo in Las Vegas. Yes, PPAI is the largest expo in the Promotional Marketing industry, but that is only one of the many reasons that I go every year. The
PPAI Expo. . . With a Little Help from my Friends! Read More »
It is amazing to me how many companies spend money on marketing without a strategy. They tend to be reactive instead of taking the time to understand what they are truly trying to accomplish and then developing a plan to achieve their goals. Recently, I sent this email to a client to have them look
Are you asking the right questions? Read More »
This January (2014), I got to do something I have not done in a while. I was asked by a government client to come in and give a live webinar on How to Effectively Market in 2014. The webinar went really well and at the end there were some great questions and interaction amoungst
How to Effectively Market in 2014 using Webinars Read More »
Direct Marketing, no matter what you hear around the water cooler, is not a dead medium. . . not by a long shot. Like all other mediums out there, it has it’s place and should not be over used, but given the right audience, message and product, direct marketing can be as powerful an
Direct Marketing as Tangible Evidence Read More »
Here are some updates that I have received regarding CCPSA (Canadian Consumer Product Safety Act as of December 2013. With the coming into force of the Canada Consumer Product Safety Act on June 20th 2011, the Consumer Product Safety Program (Program) identified the need to establish a risk assessment framework. The purpose of this Risk Assessment Framework
CCPSA Updates December 2013 Read More »
I think the message in this video is timely, relevant and thought provoking. Sometimes just letting a video speak for itself is best. Please take the time to watch the entire 15 minutes. . . it is time well spent! Here is wishing everyone peace, prosperity, health and happiness through this holiday season and
Scott Stratten – Keep Going Until We Stop Read More »
