This year, probably more than most, I am thankful for everyone in my life. I am blessed to have great friends, customers and suppliers who have rallied behind me this year and for that I always be grateful to you. For those of you who do not know, I was involved in a car accident…
Wishing Everyone Best of the Holiday Season and a Happy New Year Read More »
I have been part of several conversations with clients lately about brand. My first question to them is what is their passion and how do they currently communicate it? Brand needs to be the essence of who you are as a company. What you believe in and what you are passionate about has
How do you Communicate your Passion? Read More »
We love going out to engage with our clients. It is probably the thing that we enjoy the most about our business. Taking the time to meet with people, in either a business or social setting, helps us to understand who they are, what is important to the them, and in the end,
Corporate Engagement as Tangible Evidence Read More »
I was recently reading Paul Kiewiet’s blog post “Two Ways to Find your ‘Why’” and was inspired to write this blog. Clients of mine always start our marketing conversations with WHAT they want to achieve. They are so focussed on the ROI and how to attain it, that they forget to step back
People Don’t Buy What You Do, They Buy Why You Do It! Read More »
Every morning, I wake up to a variety of blogs on marketing. Seth Godin is probably my favourite, but there are numerous tidbits that I pull from a variety of sources. . . Social Media Examiner being one of them. One article that caught my attention the other day was “Where will your customers
Yes, Social Media is Important, but it is not the Silver Bullet! Read More »
Whenever we sit down with a client to talk about a project, the first thing we ask is what they wish the outcome to be. Who do they want to reach, how do they want them to be affected and what change are they looking to occur? Our goal is to develop Tangible Evidence, so
Case Study – Volunteer Recognition as Tangible Evidence Read More »
There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”. What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget. You need to understand what your brand
Sports Marketing as Tangible Evidence Read More »
Here is a recent article that was published by PPAI (Promotional Products Association International. The article updates us on the most recent changes by Health Canada on the Canadian Consumer Product Safety Act. I hope that you find this valuable and by abiding with the safety updates we will continue to Get YOU Noticed!
Health Canada Updates Product Safety Guidance, Regulations Read More »
I go back far enough in the printing industry that when people were told that their press time was in 3 1/2 weeks, they shrugged their shoulders and set their marketing timeline accordingly. That is obviously no longer reality, except for the largest of catalogue print runs, and even then people complain bitterly to have
CHEAP-GOOD-FAST. . . You can ONLY Pick Two! Read More »
For reasons beyond my control and with much disappointment, I had to miss The Art of Marketing Conference this year. I have been looking forward to it for months and at the last minute it did not happen. Fortunately for me, and all my readers, Rebecca Coleman stepped up to the plate and wrote
