We all seek it, and some of us try to provide it. It’s a verification that something exists or has existed in the past – a proof that something has been created at some point in time and is deemed relevant to this day. This is what good marketers do. They create the opportunity for…
We believe in Tangible Evidence Read More »
Hello everyone: CMYK Solutions has many wonderful clients in Alberta and we want to help Alberta recover from the affects of the flood. We will be making a 5% donation to the Canadian Red Cross on all orders processed during the months of July and August 2013. We want to thank our customers for their
My friend Peter Britton is a great copywriter. He has been doing this longer than I care to imagine and I really enjoy the creative ways that he looks at problems and develops solutions that develop strong calls to action. Here is a recent post Peter wrote. I thought it was on-point and
You CAN use Data to Increase ROI!- A Guest Blog Post Read More »
Customer service is the differentiator in our business. Many people talk about how great their customer service is at the C Suite, but when it really comes down to it, how many companies are told by their clients that they have GREAT customer service. . . we do:-) image from www.businesshelpcentre.ca There
Customer Service as Marketing. . . try it, it works! Read More »
I was on line today and saw this great video by McDonald’s on their photo shoots and working with their food stylist. It got me thinking about all the things that we as marketers take for granted that most consumers don’t even consider in their daily lives. Marketing is all about helping to make
Ever wonder how a food stylist works? Read More »
Hello everyone: Last week I was fortunate enough to Sponsor and Exhibit at the Digital Strategy Conference here in Vancouver. If you are going to be in Ottawa June 3-5th, I highly recommend you go. The value of this conference was not only networking with some of the top digital strategy people in
The Value of Continual Learning Read More »
One of my suppliers sent this out the other day and I thought it valuable to pass along in it’s entirety. Martin Varley is the CEO of a company called Trade Only. They supply a great back end system that allows us to strategically manage many of our client’s needs. Here is a
Direct Marketing Dos and Don’ts Read More »
Earlier today, I was a subject of a Podcast. Here is the link to the PODCAST, just became available June 2013.. It got me thinking about the power of niche marketing and knowing who you are as a brand. The trouble with many companies is that they market from a position of
The value of knowing who you are as a brand Read More »
One of my key suppliers sent me this video over the weekend and it got me thinking. . . how do you market for a moment in time? Sam Harris – It Is Always Now How do we obtain the attention of those we wish to influence and have them focus, to understand the value
How do you market for a moment in time? Read More »
It never ceases to amaze me the creativity that exists in the world and innovative ways that people have of telling their stories. One of the companies in our industry, IClick, who sells custom USB drives, created this video to tell their story. It is far more about showing you their culture, brand and
How do you communicate your Brand Identity? Read More »
