Hello everyone: Every once in a while, I get Health Canada updates on the Canadian Consumer Product Safety Act. It is imperative that we stay up to date on the rules and regulations for the CCPSA as it affects many of the promotions that we do for our clients. By making sure that all…
Canada Consumer Product Safety Act – Information for Direct Sellers Read More »
I was just reading a great blog post by Carol Roth, in her Tough Love For Business series called “Customers: 3 Ways to Create Customer Loyalty in Business“. It is well worth the read and it got me thinking. . . . Where do great brand champions come from? To my way of thinking, brand champions
Where do Great Brand Champions Come From? Read More »
The conversation used to go like this. “Build it and they will come”. The thought being that quality of product or service spoke for itself. Reputation of creating something extraordinary led to wider acceptance and this was how brands were built. In today’s world, is the same thing true? Does a superior
Can marketing take the place of a really good product or service? Read More »
Let me first start by saying, I HATE buying cars. Not a car guy, never have been, nor will I ever be. That being said, it was time for the company to get a new vehicle. I wasn’t sure what I wanted, or where to go, so I did what I only
Customer Service Marketing Read More »
All marketing programs have a cycle. Dates and time lines that need to be adhered to in order to make sure that the overall plan is a success. It is all about developing a program that communicates the brand messaging and develops a strong call to action. For many of my clients, this
If you are not already thinking about Chinese New Year. . . It is too late! Read More »
I had a great conversation with a friend of mine back east today who is a traditional Direct Marketing guy. He works for a great company that has all the iron you could want to develop amazing and intricate campaigns, but there are many that would consider him old school and even a dinosaur.
In Marketing, Is Technology a Tool or a Crutch? Read More »
This week had a real eye opening theme for me. It amazed me, meeting after meeting, how few of my clients truly knew their demographic and how to reach them. We work with our clients to market from a multi-faceted, multi-dimensional approach, understanding that different audiences need to be communicated with differently in different
Social Media Marketing – Do you know where your audience is? Read More »
Okay, I have to admit it, I am now a recovering Olympics junky. If there were 18 hours of coverage a day, I may not have seen all of it, but I sure got my fair share. The Olympics for me is far more than the glory of sport. With multi-millionaire tennis players, cyclists and
Do you know your own greatness? Read More »
The other day I was introduced to a new potential client. We met for coffee in the afternoon and he spent about half an hour laying out his vision to expand his business and build a franchise system. He had very grand and aggressive plans and did realize that there was already a large
Are you truly committed to building a brand? Read More »
I just got hit square between the eyes with a Mashable Infographic that sent me blogging. How many of us communicate in the same language across social media platforms? We are all guilty of posting on one site and having it populate others. I know that I do it often
Targeting Your Message, Easier Said Than Done Read More »
