As we wind down 2011 and look at all the headlines over the past year, I think we can understand where effective use of communication techniques, brand development and marketing tactics will help us all gain market share in 2012. Whether it was the lack of real time communication of RIM during their outage, or…
How to Market Your Brand in 2012 Read More »
One of my guilty pleasures is that I post quite frequently on a Linkedin Group that has some of the brightest minds in the Promotional Marketing Industry as part of its membership. These are major suppliers in the industry, top rated marketers and trade organization executives. What I like about this group is that
Understand the Value of Multiple Marketing Tactics For Better Brand Awareness! Read More »
We live and work in the beautiful tourist destination of Richmond, BC. It is important to be part of the community and with that we sit on a committee for Tourism Richmond. Here is a great video that was originally produced for www.denver.org and was made available to various Destination Marketing Organizations across North America.
How to Market a Tourism Destination Read More »
November is Movember where I come from. Please support the cause. Supporting the cause of finding a cure to Men’s Cancers is a cause near and dear to my heart. I urge everyone to go get checked and lead a healthy and long life. [youtube]http://www.youtube.com/watch?v=xYf2Fz66Bug&feature=pyv[/youtube] Thanks Ben
It’s Movember, are you supporting the cause? Read More »
Like most morning, I wake up to Seth Godin. I love his blog posts, they are short, easy to read and thought provoking. The fact that they are even easily viewed on my blackberry is an added bonus. This morning, Seth got me thinking with his post Accentuating Differences. When I get
Do you know who your biggest competitor is? Read More »
Every once in a while I come across something so great that sharing it is a natural. I was speaking with a client of mine the other day and they said that they are putting far more weight in their evaluations on the social responsibility of their vendors. So I obviously asked the question, how
How do you know how social responsible your supply chain is? Read More »
This year I have posted a few blog posts on the CCPSA, the Canadian Consumer Product Safety Act. This Act, like it’s American counterpart the CPSIA, Consumer Protection Safety Improvement Act, was designed and enacted, amoungst other things, with children’s safety in mind. It was designed to bring about new regulations that better
Did you know your promotion was considered a child’s toy? Read More »
I was reading an interesting an interesting article today from Entrepreneur Magazine, “Why Content Marketing is King” and starting thinking. . . Marketers. . . how about telling a GREAT Story! People seem to be fixated on pitting one strategy over another, but in reality, telling the story of a brand, across a variety of
Marketers. . . how about telling a GREAT Story? Read More »
My first recollection of any type of PC was a MacIntosh with a Ram Drive in 1984. When we got a 10 mb hard drive and 1 mb of ram, I was ready to go to the moon. It was not technology for technology sake, but it was technology wrapped in a beautiful package and
What Steve Jobs Has Done for developing and marketing a brand! Read More »
We are honoured to be named to the Business in Vancouver “Top 25 Promotional Products Companies in BC” for the second consecutive year. Our thanks goes out both to our customers and partners for allowing us the ability to work with them to provide unique and memorable promotional marketing campaigns that Get YOU Noticed! from
