Promotional Products Association International, of whom we are a member, has created a series of initiatives in order ensure that product safety and the ethical treatment of workers is at the forefront of our concerns and that national and international rules and regulations are adhered to. We believe that by signing onto this code…
CMYK Solutions Has Signed onto the PPAI Code of Conduct Pledge Read More »
I had a very interesting call today. Someone was referred to me and wanted me to sell them pens for an upcoming trade show. They had two prices already, but wanted to find out what I could do for them. My first question was WHY? I wanted to know how pens related to
Marketing is more than giving away a pen at a trade show Read More »
We are pleased to announce that CMYK Solutions Inc.’s Ben Baker has joined the volunteer board of Steps Conference Solutions. Through this affiliation, we will be able to offer our clients a wider array of services through relying on their expertise to provide fully integrated conference services. We are excited about this alliance and
CMYK Solutions Joins the Board of Steps Conference Solutions Read More »
[youtube]http://www.youtube.com/watch?v=Wju6oBCZ5vA&feature=player_profilepage[/youtube] Living Blueprint is not only a great strategy partner for CMYK Solutions Inc., but they have been a valued supplier of ours as well. We came to them in June of 2010 with the thought that we needed to tear down and build from scratch a new and innovative web site. They worked with
Our Strategy Partner, Living Blueprint has launched a great new website Read More »
I received this video in my in box from a person that I know this morning. There was no subject line, there was no preface, just a link. It almost ended up in the delete file without being looked at because there was no impetus for me to watch the video other
The Power of Words are Magical Read More »
I believe the old adage is “if you fail to plan, you plan to fail”. Nothing could be more important to think about when developing the strategic marketing plan for your company. Too many times this year have I been brought in half way through a project that was all tactics and no strategy.
When Planning Your Marketing Strategy Use a Calendar, Not a Stopwatch! Read More »
I was having a great conversation with my son the other day about choice. He was lamenting that there were too many options in front of him and that he did not know what to do. In the end, it led to fustration and inaction. This led me to start thinking about this
Do too many choices lead to client apathy? Read More »
How many of us have let good ideas get over thought and overworked only to have the end result never live up to expectations. Here is a video that talks straight to this point. . . . [youtube]http://www.youtube.com/watch?v=xwqPYeTSYng[/youtube] The goal of marketers is to understand the end result required and then to build a
Subscribing to the KISS Principle Read More »
Towards the end of 2010 we wrote a blog speaking about the pending legislation in Canada for Consumer Product Safety. Below please find an explanation of the ACT (as per a news release by ASI Central June 16 2011) and link to the document in it’s entirety. Please note that all of our key
The Canadian Consumer Product Safety Act (CCPSA) has become law Read More »
Maybe because this is the closest I have been to the Canucks winning the cup in 17 years or maybe Spring has finally sprung, but everywhere I go in Vancouver, I hear people talking about showing their colours. Like any good marketer, when I think colour, I think branding. What is the image we are
Colour can be a powerful ally! Read More »
