I AM BenBaker

Case Studies

Over the years my clients are extremely important to me, and the work that I have done is personal and private.  With that in mind I do not share the names of past clients or put their logos on my website.

It is of utmost importance to me that my clients’ information is respected and remains their own, and that their intellectual property, brands, and cultures are preserved. Due to the personal nature of the discussions we have, this cannot be done in a public domain.

With that, I have changed information within these Case Studies to protect them, as I would protect you.

Manufacturing and M&A

Challenge:      

A 50,000-employee manufacturer acquires an 8,000-employee company. Although the products and services dovetail, the purpose, culture, mission, vision, and values are not entirely aligned. The organization is worried about onboarding these new employees efficiently and cost-effectively and not losing institutional knowledge through attrition.

Solution:          

We created an internal, private, and secure podcast that, over 24 months, introduced the new employees to the culture of the parent organization. The podcast was private and secure and focused weekly on introducing new employees to who was in the organization, clients, goals, aspirations, challenges and history. 

Results:            

The immediate result was a cost savings of nearly $20 million, as traditional onboarding was estimated at $3000 per employee. 

Another result was a 10% lower attrition rate than senior leadership estimated, saving a further $2 million in rehiring, retraining, and dealing with disruptions along the way.

A third result was the creation of a training library that focused on a wide range of information dealing with policies, procedures, products, purpose, and culture, which had been relevant for several years.

Logistics and Safety

Challenge:      

A worldwide deep water port client noticed their health and safety records were not as good as they wanted, resulting in several accidents, stoppages to investigate WorkSafe claims, and climbing insurance rates.

Solution:          

We created a set of work gloves that each of the 25000 workers would use on site. On the back of the glove, by the wrist, we embroidered on the left glove, “think safety,” and on the exact location on the right glove, “act safely.”

This became part of an overall “think safety, act safely” campaign with incentives that set up friendly competitions between locations regarding who could be the safest group.

Results:            

The ongoing results were fewer injuries, double the number of days between shut-downs for investigations company-wide, fewer Worker Compensation claims and decreased insurance rates.

Healthcare and Program Awareness

Challenge:      

Staff needed to implement a new IT program across the Provincial Health Authority, which required a dramatic shift in procedural procedures and the unionized staff was hesitant to change.

Solution:          

We created a swat team of product champions across departments trained in the new software and understood why and how the program made their teams more effective.

These people were deployed across the hospital system for 4-6 months and showed up daily in bright blue T-shirts with the program name and “Ask Me” on the back. This gave people instant access to people they could ask if they had questions, and champions could course correct sooner because they had eyes on the problem in real-time.

Results:            

The protocols were adopted 30-40 days sooner than estimated by senior management, and when we asked non-champion team members about the why’s and how’s of the program six months later, they communicated effectively and had adopted the protocols willingly.