The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”. The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their…
Kudos to the Promotional Marketing Industry Read More »
I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey. Are you taking the time to understand who you really are as a
If you have a great story, tell it in a compelling way! Read More »
Today, I was looking through my LinkedIn feed and noticed that there was an announcement about Sears Canada Rebranding. As Sears has had its ups and downs in the Canadian retail environment, I was intrigued and decided to click on the article. What came up was the link above. This was a rebrand
Sears Canada Rebrand 2016 – I give it a “C” Read More »
Too many people are focussed on what they do and not why they do it! From senior management to sale and operations to human resources, we fail over and over again to ask why we do what we do on a daily basis and by not asking this simple question, we lose the ability
Are you asking WHY? Read More »
IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable. It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what
Does that make you feel a little uncomfortable? Read More »
WE WANT TO TELL YOUR STORY! Everyone who has supported us over the last 8 years knows that we re-branded this January. We could not have done it without your support. Your Brand Marketing came from the realisation that we are far more valuable to our clients when we provide marketing strategy and
New Ways We Can Help You Communicate Effectively! Read More »
Every week I have a look at the metrics behind my social media to see traffic patterns and how I can better focus my message for maximum engagement. This week being the end of the month, I got a surprise I was not expecting. I realized that a certain tweet had done well, but
The Power of a Retweet! Read More »
When you walk into a room or when you leave, what do people think of you? Have you ever truly thought about the mark you leave on people and how that influences how they perceive you? . . . not only now, but the next time they meet you? Creating a personal brand
What is YOUR Personal Brand? Read More »
In the 1980’s I worked as a busboy and then finally graduated to being a waiter at one of the best restaurants in Vancouver. The place was small, exclusive and prided itself on its exceptional service and its loyal clientele. We had a gentleman who had his own table, his own wine in
What does exceptional service REALLY look like? Read More »
I was lucky enough to come across this YouTube by Ted Rubin and I wanted to share it as I agree with him in developing the human side of digital. There are way too many companies that are focused on clicks, likes and the metrics behind them without taking the time to understand the
Ted Rubin “Change Your Outlook to Change Your Future!” Read More »
