I just received this image today, not sure who originated it, but I think it tells a great story. In the end, it is about understanding what you do and why? People know what they do. . . they are doctors, lawyers, accountants, bricklayers, engineers, etc., but very few of them truly…
Where is your true value? Read More »
Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public. With more and more sports being competed in by true professional athletes,
Have the Olympics lost their Marketing Luster? Read More »
I shake my head over and over again at how bad retail customer service has become. As companies realize that they have become commoditized, they are not doing anything to rise above this and create a customer experience that is truly authentic and based on providing customers real value. Today, I was making
Bad Customer Service, Yes this is a form of marketing! Read More »
What Are You Doing This Summer? This question is the number one question I get asked by clients in June and it amazes me when they get my answer. “Working on Strategy with my clients!” I love summers in Vancouver. The weather is warm, but not too warm, and there are a million things
What Are You Doing This Summer? Read More »
We all have those times where we are deep in thought and conversing with that little voice in our head. The question is, is that little voice right, or is the answer you get back only what you really want to hear? I am most valuable and alive when I have the ability to talk
It Helps to Talk Out Loud! Read More »
In our ever connected, mobile activated world, value and integrity are key to a brand’s success more now than ever. Who people perceive us to be, rather than how we perceive ourselves, is the key to understanding your value in the market. We need to break free from being seen as a commodity! We
Do you understand your true value in the market? Read More »
Telling the story of a brand is all about evoking emotion. It is about taking people to a place that they can believe in. What do you want people to believe in? What do you want people to say about you when you are not in the room? What feeling do you
Are You Evoking Emotion When You Tell Your Story? Read More »
This is the time of year our clients start to talk to us about the next stages in their marketing strategies. Whether it be fall campaigns or looking ahead to 2017, our clients are thinking long terms to ensure their on-going success. In the end, marketing is about telling your individual story. What
We Want to Help Tell Your Story! Read More »
Hello everyone: We are extremely excited to say that we have been published as part of a compilation of advice called “80 Easy Ways to Supercharge Your Business Growth” We are number 65 and are honoured to be included in this Ebook and want to share it with you. Please click on the image below
We have been included in an Ebook published by Microsoft Read More »
I am very excited to share this podcast that I recently did with with my friend Kirby Hasseman. It is all about going through the branding process and what you should be looking out for. I hope you enjoy it and I look forward to hearing from you to help you Create Your LIVING Brand! Stay
Why Should you Re-Brand? A Podcast Interview We did April 2016. Read More »
