Good question, why rebrand? Your company has been around for a while, everything seems to be doing well, customers know who you are, what you do and the value you bring to the table. . . or do they? This series of posts over the next two months will focus on the branding process.…
Branding Step by Step – Episode #1- Why Rebrand? Read More »
Just received this today and was blown away. In the arena of true consumerism, which is Black Friday, one brand has differentiated itself from it’s competition by not being open. Their message is simple. Instead of being open and being like everyone else, they are being true to their values and mission and
REI Remains True to It’s Brand! Read More »
We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix. When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign. If done correctly, it can extend the life of the campaign and work as a
Did Your Last Promotion Hurt Your BRAND? Read More »
Seriously, in business today, why would you EVER want to be the same as everyone else? Why do you want to sell a bag like Gucci (but cheaper) or a watch like Rolex or run a burger restaurant like McDonald’s? They have already bought and paid for that space and trying to be just
Why do you want to be the same as everyone else? Read More »
The Poem, “In Flanders Fields” was written just over a century ago. This legacy left to us by Major John McCrae has inspired a movement and the simple poppy has become a symbol that we should never forget the sacrifices that others have made so that we can live in peace and freedom. It is
The Poppy – Brand or Symbol? Read More »
Customer engagement, to me, is the key of any brand’s success. The more you can get people to understand your value and tell your story, the closer ties they will have to your brand. The Disney Corporation have mastered client engagement. Over the last 60 years, they have perfected how to make people feel
How Are You Engaging Your Clients? Read More »
Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . . PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers. Thankfully it had nothing to do with
A Marketer’s Worst Nightmare- Product Recall Read More »
Colour is a very personal thing! You and I can look at the same shade of purple and have very different emotional ties, triggers and memories. When developing visual branding cues (notice I am differentiating logo from brand) it is important to do your research. Different colours say different things about your brand. Would
Understanding the Importance of Colour Read More »
Over the last number of years, I cannot recount how many of my clients/and others that I have met, do not have a true sense of what their brand is and what makes them special in the marketplace. Too many companies simply react to their competition’s marketing strategy and buy into the “me too” game.
Tell YOUR STORY. . . NOT Someone Else’s! Read More »
I refused to comment on this while the plebiscite was still being tallied, but I cannot keep silent no more. In yesterday’s Metro Newspaper (July 27th, 2015) was this article about the search for a new CEO for Translink who, if they meet all their criteria for bonuses, will make $433,000.00 next year. I
The Definition of a Brand Issue. . . Translink! Read More »
