I shake my head over and over again at how bad retail customer service has become. As companies realize that they have become commoditized, they are not doing anything to rise above this and create a customer experience that is truly authentic and based on providing customers real value. Today, I was making…
Bad Customer Service, Yes this is a form of marketing! Read More »
Active communication is key, not only to not feeling socially isolated personally, but it is a key factor in getting people to understand your value as a company in the business world. Mostly, we are all very social being and like to be liked. However, are you being liked by those who can
Networking in all the RIGHT Places Read More »
We are excited to share this Podcast we did earlier this year with you. Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today
Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »
Telling the story of a brand is all about evoking emotion. It is about taking people to a place that they can believe in. What do you want people to believe in? What do you want people to say about you when you are not in the room? What feeling do you
Are You Evoking Emotion When You Tell Your Story? Read More »
This is the time of year our clients start to talk to us about the next stages in their marketing strategies. Whether it be fall campaigns or looking ahead to 2017, our clients are thinking long terms to ensure their on-going success. In the end, marketing is about telling your individual story. What
We Want to Help Tell Your Story! Read More »
We spent last week exhibiting and sponsoring at the HRMAX Show in Vancouver. Human Resource professionals from across the province descended on the Vancouver Trade and Convention Centre West to learn, network and find new vendors who can help them solve their problems. Of the 100 exhibitors that were at the show, we were
HRMAX show was a huge success. . . HERE IS WHY! Read More »
I am very excited to share this podcast that I recently did with with my friend Kirby Hasseman. It is all about going through the branding process and what you should be looking out for. I hope you enjoy it and I look forward to hearing from you to help you Create Your LIVING Brand! Stay
Why Should you Re-Brand? A Podcast Interview We did April 2016. Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
