People keep telling me that marketing has changed and that “old school” (pre 1995 and the web revolution) tactics are dead. I am here to completely disagree. The tools at our disposal may be different, but the theories and strategies of marketing remain constant. If you do not understand your brand, message, market and…
Where is Marketing Going? Read More »
Colour is a very personal thing! You and I can look at the same shade of purple and have very different emotional ties, triggers and memories. When developing visual branding cues (notice I am differentiating logo from brand) it is important to do your research. Different colours say different things about your brand. Would
Understanding the Importance of Colour Read More »
Over the last number of years, I cannot recount how many of my clients/and others that I have met, do not have a true sense of what their brand is and what makes them special in the marketplace. Too many companies simply react to their competition’s marketing strategy and buy into the “me too” game.
Tell YOUR STORY. . . NOT Someone Else’s! Read More »
I refused to comment on this while the plebiscite was still being tallied, but I cannot keep silent no more. In yesterday’s Metro Newspaper (July 27th, 2015) was this article about the search for a new CEO for Translink who, if they meet all their criteria for bonuses, will make $433,000.00 next year. I
The Definition of a Brand Issue. . . Translink! Read More »
We believe customer service is the best of brand engagement and when done correctly empowers those within the company to truly believe in the brand AND develops brand champions within your client base. Your customer service representatives are the front line face of your brand. If they do not believe in your brand. . . or
WHAT IS CUSTOMER SERVICE FOR??????? Read More »
To paraphrase Dr. Stephen Covey, “we should always be looking to sharpen our saws”. With that in mind, I belong to several online communities. The reason I do so is that I believe that the collective brilliance is far better than anything that I can develop on my own. On LinkedIn, I spend time talking
A Promokitchen Interview with Seth Godin Read More »
We are so excited to be attending The Art of Marketing Conference in Vancouver, BC on April 15, 2015. This conference is a once a year opportunity to hear from some of the best minds in marketing, networking and sharing ideas with delegates. This will create the ability to walk away with new and relevant
The Art of Marketing is coming to Vancouver April 15 2015 Read More »
For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo. This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and
PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »
Too many companies today let their brands be dictated to by their competition. They are so worried about what their competition is doing and what people think about them as it relates to their competition, that they move away from their core beliefs. In other words, they move away from what they do well to
Be Comfortable in your own Brand! Read More »
It amazes me time and time again why Marketing and Human Resources are not tied at the hip in most organizations. We, as marketers, can create the most amazing strategies filled with videos, websites, brochures, promotional marketing and other pieces of Tangible Evidence, but if we do not have buy in from those within the company, it
YOU are the Brand! Read More »
