It was wonderful interviewing Marlys Arnold today. Marlys will help you get the very best out of your tradeshow experience. Listen in and have a pen and paper ready as I believe you are going to write down some of her great ideas. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW…
The November 1 2017 YourLIVINGBrand.live show with Marlys Arnold Read More »
Hello everyone: Today we interviewed Lorne Kotzer, President and CEO of Soft Stuff Creations. Lorne and I discussed what makes his company unique when they create custom plush toys. I think you will enjoy the show. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW ITUNES SOUNDCLOUD
The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017 Read More »
IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable. It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what
Does that make you feel a little uncomfortable? Read More »
Recently I gave a webinar dealing with internal motivation of staff. I had spent weeks preparing for the talk, had created a PowerPoint presentation that was specifically designed for the audience (or so I thought) and delivered it with passion and poise. When the talk was over, there was not one question. What could have
Misalignment of Expectations Read More »
Gone are the days where you can show up at a trade show, hand out business cards and hope that business will happen. Trade shows require a lot of planning, effort and an understanding of what you want to accomplish at each and every one. You need a strategy and a game plan
Creative Ways to Get Noticed at a Trade Show in a Memoriable Way Read More »
We are excited to share this Podcast we did earlier this year with you. Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today
Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
