Being genuine in all aspects of your business is one amazing way to help you stand out in the business world. Taking it further to delivering a feeling of Christmas joy to every transaction is Kirby Hasseman of Hasseman Marketing. Known as the consummate marketer who specializes in promotional marketing, Kirby is someone who…
Delivering Marketing Joy With Kirby Hasseman Read More »
Hello everyone: On today’s show we had Stan Phelps of www.PurpleGoldfish.com Stan spoke to us today from Ecuador and told us the story of WHY the Purple Goldfish and what they have to do with GREAT Customer Service. Love to hear your thoughts. Ben IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE
YourLIVINGBrand.live June 14 2017 with Stan Phelps Read More »
Here is the First Episode of YourLIVINGBrand.live Every week at 10am PST on Wednesday’s we will interview another business to find out “What’s Your Story?”. The goal is to learn what makes every company unique and valuable in the market place and how they differentiate themselves within their niche market. I hope that you
YourLIVINGBrand.live Episode #1 Rachel Moore Read More »
If I put a microphone or a video camera in front of you and said you had two minutes to effectively tell your brand story. . . could you? Could you explain to people where you came from, where you are and where you are going? Unfortunately, this is a skill set that most
Can You Tell YOUR Story Effectively? Read More »
Here is our latest Postcast with Marlys Arnold. I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not
What Every Exhibitor (and Show Manager) Needs to Know About Branding Read More »
The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”. The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their
Kudos to the Promotional Marketing Industry Read More »
I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey. Are you taking the time to understand who you really are as a
If you have a great story, tell it in a compelling way! Read More »
Too many companies, both B2B or B2C feel that they have to be everywhere when it comes to their marketing. They feel they need to be on every single social media platform, at every single conference and trade show and be part of every single association. I am here to tell you this just
What are you doing to be where your customers ARE? Read More »
Too many people are focussed on what they do and not why they do it! From senior management to sale and operations to human resources, we fail over and over again to ask why we do what we do on a daily basis and by not asking this simple question, we lose the ability
Are you asking WHY? Read More »
IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable. It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what
Does that make you feel a little uncomfortable? Read More »
