WE WANT TO TELL YOUR STORY! Everyone who has supported us over the last 8 years knows that we re-branded this January. We could not have done it without your support. Your Brand Marketing came from the realisation that we are far more valuable to our clients when we provide marketing strategy and…
New Ways We Can Help You Communicate Effectively! Read More »
Every week I have a look at the metrics behind my social media to see traffic patterns and how I can better focus my message for maximum engagement. This week being the end of the month, I got a surprise I was not expecting. I realized that a certain tweet had done well, but
The Power of a Retweet! Read More »
When you walk into a room or when you leave, what do people think of you? Have you ever truly thought about the mark you leave on people and how that influences how they perceive you? . . . not only now, but the next time they meet you? Creating a personal brand
What is YOUR Personal Brand? Read More »
In the 1980’s I worked as a busboy and then finally graduated to being a waiter at one of the best restaurants in Vancouver. The place was small, exclusive and prided itself on its exceptional service and its loyal clientele. We had a gentleman who had his own table, his own wine in
What does exceptional service REALLY look like? Read More »
We ask this to our clients all the time. . . What are you measuring and why? In today’s data craved world, it seems like we have metrics on everything; clicks, likes, favourites, navigation patterns, amount of time spent per page and so on. However, with all this data that we are collecting, do we
What are you measuring and why? Read More »
I was lucky enough to come across this YouTube by Ted Rubin and I wanted to share it as I agree with him in developing the human side of digital. There are way too many companies that are focused on clicks, likes and the metrics behind them without taking the time to understand the
Ted Rubin “Change Your Outlook to Change Your Future!” Read More »
Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public. With more and more sports being competed in by true professional athletes,
Have the Olympics lost their Marketing Luster? Read More »
I shake my head over and over again at how bad retail customer service has become. As companies realize that they have become commoditized, they are not doing anything to rise above this and create a customer experience that is truly authentic and based on providing customers real value. Today, I was making
Bad Customer Service, Yes this is a form of marketing! Read More »
What Are You Doing This Summer? This question is the number one question I get asked by clients in June and it amazes me when they get my answer. “Working on Strategy with my clients!” I love summers in Vancouver. The weather is warm, but not too warm, and there are a million things
What Are You Doing This Summer? Read More »
We all have those times where we are deep in thought and conversing with that little voice in our head. The question is, is that little voice right, or is the answer you get back only what you really want to hear? I am most valuable and alive when I have the ability to talk
It Helps to Talk Out Loud! Read More »
