Active communication is key, not only to not feeling socially isolated personally, but it is a key factor in getting people to understand your value as a company in the business world. Mostly, we are all very social being and like to be liked. However, are you being liked by those who can…
Networking in all the RIGHT Places Read More »
The merger of LinkedIn and Microsoft announcement today has me thinking. . . does technology help or hinder the development of true customer loyalty? In my opinion, marketers are reliant far too heavily on technology, data and interpretation of analytics and are loosing the skills of listening to trends and understanding client desires. There is no
Does Technology Help or Hinder the Development of True Customer Loyalty? Read More »
Being passionate about what we do in life makes the difference between being average and extraordinary. Find your passion and bring out the passions in others. The more people can be enabled to create greatness, whatever that may be for them, the better off we will all be. Celebrate passion in your workforce.
Are you passionate about what you do? Read More »
Gone are the days where you can show up at a trade show, hand out business cards and hope that business will happen. Trade shows require a lot of planning, effort and an understanding of what you want to accomplish at each and every one. You need a strategy and a game plan
Creative Ways to Get Noticed at a Trade Show in a Memoriable Way Read More »
We have been spending a lot of time lately talking to clients about internal motivation strategies. Our argument is that if your staff do not understand the brand and culture. . . and don’t believe in them whole heartedly, how do you expect them to communicate the value of your brand and culture to
Brand, Culture and Motivation. . . the keys to your corporate success! Read More »
We are excited to share this Podcast we did earlier this year with you. Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today
Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
We are all bombarded, every day, with more images and noise from advertisers than we are even aware of. Too many people do not think about how their brand will be perceived long term by the ads that they put out. Does the ad reflect your brand positively? Can people relate to it?
Advertising that makes you THINK! Read More »
Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
