I AM BenBaker

Customer Experience

What does exceptional service REALLY look like?

  In the 1980’s I worked as a busboy and then finally graduated to being a waiter at one of the best restaurants in Vancouver.   The place was small, exclusive and prided itself on its exceptional service and its loyal clientele. We had a gentleman who had his own table, his own wine in

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Have the Olympics lost their Marketing Luster?

  Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public.   With more and more sports being competed in by true professional athletes,

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