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engagement marketing

YourLIVINGBrand.live Episode #1 Rachel Moore

Here is the First Episode of YourLIVINGBrand.live Every week at 10am PST on Wednesday’s we will interview another business to find out “What’s Your Story?”.   The goal is to learn what makes every company unique and valuable in the market place and how they differentiate themselves within their niche market. I hope that you…

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Can You Tell YOUR Story Effectively?

  If I put a microphone or a video camera in front of you and said you had two minutes to effectively tell your brand story. . .  could you? Could you explain to people where you came from, where you are and where you are going? Unfortunately, this is a skill set that most

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What Every Exhibitor (and Show Manager) Needs to Know About Branding

Here is our latest Postcast with Marlys Arnold.   I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not

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Kudos to the Promotional Marketing Industry

  The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”.   The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their

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If you have a great story, tell it in a compelling way!

I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey.   Are you taking the time to understand who you really are as a

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Does that make you feel a little uncomfortable?

  IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable.   It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what

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New Ways We Can Help You Communicate Effectively!

  WE WANT TO TELL YOUR STORY!   Everyone who has supported us over the last 8 years knows that we re-branded this January.   We could not have done it without your support. Your Brand Marketing came from the realisation that we are far more valuable to our clients when we provide marketing strategy and

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