We love going out to engage with our clients. It is probably the thing that we enjoy the most about our business. Taking the time to meet with people, in either a business or social setting, helps us to understand who they are, what is important to the them, and in the end,…
Corporate Engagement as Tangible Evidence Read More »
I was recently reading Paul Kiewiet’s blog post “Two Ways to Find your ‘Why’” and was inspired to write this blog. Clients of mine always start our marketing conversations with WHAT they want to achieve. They are so focussed on the ROI and how to attain it, that they forget to step back
People Don’t Buy What You Do, They Buy Why You Do It! Read More »
Every morning, I wake up to a variety of blogs on marketing. Seth Godin is probably my favourite, but there are numerous tidbits that I pull from a variety of sources. . . Social Media Examiner being one of them. One article that caught my attention the other day was “Where will your customers
Yes, Social Media is Important, but it is not the Silver Bullet! Read More »
Whenever we sit down with a client to talk about a project, the first thing we ask is what they wish the outcome to be. Who do they want to reach, how do they want them to be affected and what change are they looking to occur? Our goal is to develop Tangible Evidence, so
Case Study – Volunteer Recognition as Tangible Evidence Read More »
There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”. What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget. You need to understand what your brand
Sports Marketing as Tangible Evidence Read More »
I go back far enough in the printing industry that when people were told that their press time was in 3 1/2 weeks, they shrugged their shoulders and set their marketing timeline accordingly. That is obviously no longer reality, except for the largest of catalogue print runs, and even then people complain bitterly to have
CHEAP-GOOD-FAST. . . You can ONLY Pick Two! Read More »
For reasons beyond my control and with much disappointment, I had to miss The Art of Marketing Conference this year. I have been looking forward to it for months and at the last minute it did not happen. Fortunately for me, and all my readers, Rebecca Coleman stepped up to the plate and wrote
We all seek it, and some of us try to provide it. It’s a verification that something exists or has existed in the past – a proof that something has been created at some point in time and is deemed relevant to this day. This is what good marketers do. They create the opportunity for
We believe in Tangible Evidence Read More »
Hello everyone: CMYK Solutions has many wonderful clients in Alberta and we want to help Alberta recover from the affects of the flood. We will be making a 5% donation to the Canadian Red Cross on all orders processed during the months of July and August 2013. We want to thank our customers for their
My friend Peter Britton is a great copywriter. He has been doing this longer than I care to imagine and I really enjoy the creative ways that he looks at problems and develops solutions that develop strong calls to action. Here is a recent post Peter wrote. I thought it was on-point and
You CAN use Data to Increase ROI!- A Guest Blog Post Read More »
