Customer service is the differentiator in our business. Many people talk about how great their customer service is at the C Suite, but when it really comes down to it, how many companies are told by their clients that they have GREAT customer service. . . we do:-) image from www.businesshelpcentre.ca There…
Customer Service as Marketing. . . try it, it works! Read More »
I was on line today and saw this great video by McDonald’s on their photo shoots and working with their food stylist. It got me thinking about all the things that we as marketers take for granted that most consumers don’t even consider in their daily lives. Marketing is all about helping to make
Ever wonder how a food stylist works? Read More »
One of my suppliers sent this out the other day and I thought it valuable to pass along in it’s entirety. Martin Varley is the CEO of a company called Trade Only. They supply a great back end system that allows us to strategically manage many of our client’s needs. Here is a
Direct Marketing Dos and Don’ts Read More »
One of my key suppliers sent me this video over the weekend and it got me thinking. . . how do you market for a moment in time? Sam Harris – It Is Always Now How do we obtain the attention of those we wish to influence and have them focus, to understand the value
How do you market for a moment in time? Read More »
It never ceases to amaze me the creativity that exists in the world and innovative ways that people have of telling their stories. One of the companies in our industry, IClick, who sells custom USB drives, created this video to tell their story. It is far more about showing you their culture, brand and
How do you communicate your Brand Identity? Read More »
We live in a world that is full of marketing noise and competing mediums that are all bombarding an ever so jaded consumer. They have mail boxes full of what marketers perceive as campaigns and they perceive as SPAM. Social media has become such a labyrinth that it is hard to keep messaging consistent across
Direct Mail as you have never seen it before! Read More »
Our key suppliers send out information to all their clients showing the best and most innovative things they do. They want to let us understand how their product can be valuable to our clients and provide different marketing opportunities to Get YOU Noticed! One of these suppliers, that we featured in a blog earlier
Do you have suppliers that reference you in their advertising. . . we do! Read More »
In today’s world of marketing, data is king. The more information we have at our fingertips the better we can narrow the offer so that each person marketed to can feel that they are being talked to directly. More than 10 years ago we were creating a birthday card direct mail program for a
What kind of information do you have on your customers? Read More »
Storytelling is an integral part of the marketing process. Without a good story to tell, how are people supposed to care about your product or company or take the time to realize your true value in market place? Given three competing companies, each with similar product lines and comparable pricing structures, what sets one
So, How Well Can You Tell a Story? Read More »
2013 was another banner year at the PPAI Expo. Each January, we descend from above the 49th Parallel to Las Vegas to find unique communication pieces for our clients that will Get YOU Noticed! Not only is there 1500 + suppliers and hundreds of thousands of products to look at, but there are amazing
Top 10 Innovative Ideas We Found at PPAI Expo 2013 Read More »
