I just got hit square between the eyes with a Mashable Infographic that sent me blogging. How many of us communicate in the same language across social media platforms? We are all guilty of posting on one site and having it populate others. I know that I do it often…
Targeting Your Message, Easier Said Than Done Read More »
The first thing I want to do is thank everyone who reads my blog for being patient. I took a break. I needed one. I needed to take the time to look beyond the screen and reconnect with the world around me. In the last month, I have taken the time to
Successful Marketing Comes Through Understanding and Interaction! Read More »
CMYK Solutions is a big supporter of the Tourism Richmond Service Awards. These awards, which are held at the River Rock Casino in May, celebrate the best in customer service in the tourism industry. This year we were part of something magical by being in the right place at the right time and having the
Listening to Clues to Spot Marketing Opportunities Read More »
A form of marketing that many people tend to forget about is Guerrilla Marketing. The Wikipedia definition should be augmented by saying that Guerrilla Marketing, at it’s core, is about use of unconventional methods to promote brands within a controlled space and time frame to develop greater brand loyalty. Shock value is not enough to
Brilliant Marketing Comes in all Shapes and Sizes Read More »
We live in a digital world. . . I get that. If I ever need a reminder of this all I need to do is look for my son and I will usually find him engrossed in his IPod Touch. My question is, with all the time we spend on line viewing emails, websites,
The Value of Communication. . . Are you getting good ROI? Read More »
More and more of my clients are asking for more eco friendly ideas for their marketing solutions these days. However, when I ask them how this dovetails with their brand and their mandate, I usually get some blank looks coming back at me. Being “green” can be seen as a good marketing ploy these
As we close in on Earth Day, are we really being green or is it just a marketing ploy? Read More »
Don’t get me wrong, I get great satisfaction marketing for our clients to help them turn a profit. There is a wonderful feeling knowing that you have helped a company grow, be more successful, gain market share and make a profit. However, sometimes there is more at stake than just a black number on
Marketing for a Cause! Read More »
I just returned from three days in Alberta where I attended the Alberta Tobacco Stakeholder’s Workshop. This was a two day conference where various stakeholders, all having an interest in smoking cessation in the Province of Alberta got together to plan and share best practices. As a supplier of marketing services to this group,
The Value of Long Term Thinking in a Short Term World Read More »
We all do it. Of course we do. . . it’s okay, you are not alone. We all hit the delete key without taking the time to read what someone has taken time and effort to compose and send to us. Why? Because in our minds, what they are sending does
Breaking through the Social Media Noise! Read More »
I love when a campaign comes together and the creative hits its mark. All too often campaign creative leaves you guessing what the key message is, what is the call to action and why you should care. Here is an amazing concept campaign by www.rescuescg.com [youtube]http://www.youtube.com/watch?v=Eq7C81GaCHg&list=PL94E00967B97F0C0A&index=1&feature=plpp_video[/youtube] I think they nailed it. This video
Great Way to Use Video in a Campaign! Read More »
