I believe the old adage is “if you fail to plan, you plan to fail”. Nothing could be more important to think about when developing the strategic marketing plan for your company. Too many times this year have I been brought in half way through a project that was all tactics and no strategy.…
When Planning Your Marketing Strategy Use a Calendar, Not a Stopwatch! Read More »
I was having a great conversation with my son the other day about choice. He was lamenting that there were too many options in front of him and that he did not know what to do. In the end, it led to fustration and inaction. This led me to start thinking about this
Do too many choices lead to client apathy? Read More »
How many of us have let good ideas get over thought and overworked only to have the end result never live up to expectations. Here is a video that talks straight to this point. . . . [youtube]http://www.youtube.com/watch?v=xwqPYeTSYng[/youtube] The goal of marketers is to understand the end result required and then to build a
Subscribing to the KISS Principle Read More »
Maybe because this is the closest I have been to the Canucks winning the cup in 17 years or maybe Spring has finally sprung, but everywhere I go in Vancouver, I hear people talking about showing their colours. Like any good marketer, when I think colour, I think branding. What is the image we are
Colour can be a powerful ally! Read More »
I am a firm believer of giving back to the community. We belong to a Big school, 550 kids with both an English and French track for education and a wonderfully active Parents Advisory Council. This spring, they decided to hold an outdoor carnival on the school grounds not only for the enjoyment of
Branding & Civic involvement. . . they don’t have to be mutually exclusive! Read More »
CVENT is the largest event management software company in the US. We have used their software countless times while attending and showing at conferences around North America. They have just written this EBOOK on how to boost attendance through social media. I hope that you find it as valuable as we have. This is
Event Marketing 2.0 — How to Boost Attendance Through Social Media Read More »
Linda Reid, MLA, for those who don’t know her, has been (and still is) a great politician helping to represent the people of Richmond, BC. Linda’s team came to us looking for t-shirts that would represent her and her team well at the BC Liberal Convention in May 2011. She is getting extremely involved
Linda Reid, MLA and QR Codes – Helping to Get HER Noticed! Read More »
I am a firm believer that knowledge is everywhere, you just need to open up your eyes and look around. Below please find a blog post from a good friend, John Marshall. I think that it is a great read and thought provoking. . . . enjoy:-) Promoting Your New Products Everywhere We travel often
Promoting Your New Products Everywhere Read More »
We are a mobile society. [youtube]http://www.youtube.com/watch?v=Z7v7KSIZ8AU[/youtube] In today’s world we need to understand not only what to communicate to our potential clients, but HOW. We need to understand that decisions are made on the move and not always by people tied to their desks. With that in mind, we are working more
CMYK Solutions Goes MOBILE Read More »
We were very excited to find out that our client, the BC Ministry of Health was a finalist fo the Premier’s Innovation and Excellence Award. [youtube]http://www.youtube.com/watch?v=0ghhHdfcc6s&feature=player_profilepage[/youtube] In the fall of 2010, our client came to us asking for ways to promote their new program- Caring About Food Safety. They were looking for an economical and
Our Client was a finalist for the Premier’s Innovation and Excellence Award Read More »
