We have all heard it. Clients with grandiose plans, that want to take over the world. They call in their agency of choice and lay out a brief of what they want them to achieve. The agency walks away with a good understanding of objectives, brand, timeline and call to action, but they…
I know what you would like. . . now what’s your budget? Read More »
Being part of a greater community and taking the time to help those who need a hand is very important at CMYK Solutions. We volunteer for several events and give money to several charities throughout the year. However, the one that we look forward to each and every year is McHappy Days. McHappy Days allows
Once Again We Are Volunteering for McHappy Days May 6th 2015 Read More »
We believe customer service is the best of brand engagement and when done correctly empowers those within the company to truly believe in the brand AND develops brand champions within your client base. Your customer service representatives are the front line face of your brand. If they do not believe in your brand. . . or
WHAT IS CUSTOMER SERVICE FOR??????? Read More »
To paraphrase Dr. Stephen Covey, “we should always be looking to sharpen our saws”. With that in mind, I belong to several online communities. The reason I do so is that I believe that the collective brilliance is far better than anything that I can develop on my own. On LinkedIn, I spend time talking
A Promokitchen Interview with Seth Godin Read More »
NOTE: This information was just sent to me and unfortunately this product is unavailable in Canada This item cannot ship to Canada as we do not have a Drug Identification Number. As this contains a flammable component, we cannot ship across the border. I get pitched close to 100 “new and innovative” promotional products
Sometimes we can build a better mousetrap Read More »
We are so excited to be attending The Art of Marketing Conference in Vancouver, BC on April 15, 2015. This conference is a once a year opportunity to hear from some of the best minds in marketing, networking and sharing ideas with delegates. This will create the ability to walk away with new and relevant
The Art of Marketing is coming to Vancouver April 15 2015 Read More »
Every once in a while, I am introduced to technology that truly excites me. Today is one of those fantatic days! One of my key mail house suppliers is just taking possession of some new digital equipment and running them through their paces. These are variable digital printing equipment that truly can take advantage of the data
High Speed Completely Variable Colour Direct Mail is a GAME CHANGER! Read More »
For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo. This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and
PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »
CMYK Solutions was recently featured in a podcast on CASL – Canadian Anti – Spam Legislation. To listen to the PODCAST: This is part of the Trade Show Insight Podcast Series by Marlys Arnold. If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list,
Permission-Based Marketing for Trade Shows: Are You Legal? Read More »
We are all aware of the hardships that newspapers around the world are facing in terms of reduced readership, diminished advertising and mergers. There is no doubt that in a world of 24/7 news at your fingertips, the traditional newspaper has fallen upon hard times. This should however not be an argument that all
Print Marketing as Tangible Evidence. . . Why it is STILL RELEVANT! Read More »
