Hello everyone: Today we interviewed Lorne Kotzer, President and CEO of Soft Stuff Creations. Lorne and I discussed what makes his company unique when they create custom plush toys. I think you will enjoy the show. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW ITUNES SOUNDCLOUD
The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017 Read More »
We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix. When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign. If done correctly, it can extend the life of the campaign and work as a
Did Your Last Promotion Hurt Your BRAND? Read More »
Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . . PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers. Thankfully it had nothing to do with
A Marketer’s Worst Nightmare- Product Recall Read More »
Health Canada, a department of Canada’s federal government, has issued an industry guide on mandatory reporting under the Canada Consumer Product Safety Act’s Section 14, “Duties In The Event Of An Accident.” The guide is intended to help industry understand their obligations under Section 14. Section 14 states that industry must report to Health Canada
Hello everyone: Attached are some notifications that I have received over the last few months that deal with CCPSA (Canadian Consumer Product Safety Act). As well, I have attached the Guide for Mandatory reporting from last April to make sure that it was available to you if necessary. It is our goal to help our clients
Updated information on Canadian Consumer Product Safety Act March 2015 Read More »
Hello everyone: I just received these latest reporting information from Health Canada regarding CCPSA. Please take the time to read and if you have any questions, please let me know and I will do my best to help you. Regards; Ben Guidance on Mandatory Incident Reporting under the Canada Consumer Product Safety Act By law,
Update on CCPSA April 2014 – Canadian Consumer Product Safety Act Read More »
Here are some updates that I have received regarding CCPSA (Canadian Consumer Product Safety Act as of December 2013. With the coming into force of the Canada Consumer Product Safety Act on June 20th 2011, the Consumer Product Safety Program (Program) identified the need to establish a risk assessment framework. The purpose of this Risk Assessment Framework
CCPSA Updates December 2013 Read More »
Here is a recent article that was published by PPAI (Promotional Products Association International. The article updates us on the most recent changes by Health Canada on the Canadian Consumer Product Safety Act. I hope that you find this valuable and by abiding with the safety updates we will continue to Get YOU Noticed!
Health Canada Updates Product Safety Guidance, Regulations Read More »
Hello everyone: Every once in a while, I get Health Canada updates on the Canadian Consumer Product Safety Act. It is imperative that we stay up to date on the rules and regulations for the CCPSA as it affects many of the promotions that we do for our clients. By making sure that all
Canada Consumer Product Safety Act – Information for Direct Sellers Read More »
I love being associated with people that are considered experts in their field. It allows me to utilize their expertise to make the work that I do for my clients more successful. In an online discussion group that I belong to, the following question was posed today: If I give a product to a
“NO” – giving a product to a child does not make it a children’s product. Read More »
