I had a wonderful trip down nostalgia lane the other day. Someone send me this wonderful article about: Growing Up In The Golden Age Of Computing – The Commodore 64 Years… and it got me thinking about where the marketing world has been and where it is going? Once innovation starts, it is…
Where are we going next? Read More »
We have been spending a lot of time lately talking to clients about internal motivation strategies. Our argument is that if your staff do not understand the brand and culture. . . and don’t believe in them whole heartedly, how do you expect them to communicate the value of your brand and culture to
Brand, Culture and Motivation. . . the keys to your corporate success! Read More »
We are excited to share this Podcast we did earlier this year with you. Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today
Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
We are all bombarded, every day, with more images and noise from advertisers than we are even aware of. Too many people do not think about how their brand will be perceived long term by the ads that they put out. Does the ad reflect your brand positively? Can people relate to it?
Advertising that makes you THINK! Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data. This is where a branding company earns their money. It is how well they can interpret the information given to them and lay it out in small simple chunks that become the footings that the brand will stand upon.
Branding Step by Step – Episode #5 – Defining and Naming the Brand Read More »
Welcome back to Branding Step by Step. We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process, take the time to work out a documented scope of work with your branding partner. What you expect, what they
Branding Step by Step – Episode #4 – Starting the Process Read More »
Westjet is my hero. They are a brand that realizes that you have choice and creating a unique brand and story links you to them. Not only as a patron, but as an employee. By focussing on little things that have huge impact, Westjet and their employees create opportunities every day to have
What is your brand doing to engage your internal and external clients? Read More »
