Most companies do not have the resources to rebrand internally and even if they do, it is not always a wise decision. Rebranding a company is about asking the hard questions and getting the answers. It may mean making people feel uncomfortable, because you have asked them something that they had never thought of. Do…
Branding Step by Step – Episode #3- Finding a Partner Read More »
In our previous episode, we talked about why to rebrand? Before you undertake a rebranding process, there are many internal decisions that need to be considered. The first thought that should go through any company is the motto “leave no person behind!” Branding is a team effort and unless, at the end of the process,
Branding Step by Step – Episode #2- Before You Begin. . . Read More »
Good question, why rebrand? Your company has been around for a while, everything seems to be doing well, customers know who you are, what you do and the value you bring to the table. . . or do they? This series of posts over the next two months will focus on the branding process.
Branding Step by Step – Episode #1- Why Rebrand? Read More »
Just received this today and was blown away. In the arena of true consumerism, which is Black Friday, one brand has differentiated itself from it’s competition by not being open. Their message is simple. Instead of being open and being like everyone else, they are being true to their values and mission and
REI Remains True to It’s Brand! Read More »
We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix. When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign. If done correctly, it can extend the life of the campaign and work as a
Did Your Last Promotion Hurt Your BRAND? Read More »
Seriously, why don’t we talk anymore? As a society we have become so wrapped up in technology, that the art of conversation; asking questions and listening, is becoming a dying art form. Marketers today seem to have lost the ability to understand what they are truly marketing. Today, you seem to get gold
Why Don’t We Ever Talk Anymore? Read More »
Like most marketers, I do look at my analytics. For me, it is about reach and engagement, the second being way more important than the first. How many followers I have are really irrelevant to me, I am looking for quality not quantity. I would rather have far fewer followers that are
The Power of a Hashtag Read More »
Seriously, in business today, why would you EVER want to be the same as everyone else? Why do you want to sell a bag like Gucci (but cheaper) or a watch like Rolex or run a burger restaurant like McDonald’s? They have already bought and paid for that space and trying to be just
Why do you want to be the same as everyone else? Read More »
The Poem, “In Flanders Fields” was written just over a century ago. This legacy left to us by Major John McCrae has inspired a movement and the simple poppy has become a symbol that we should never forget the sacrifices that others have made so that we can live in peace and freedom. It is
The Poppy – Brand or Symbol? Read More »
Customer engagement, to me, is the key of any brand’s success. The more you can get people to understand your value and tell your story, the closer ties they will have to your brand. The Disney Corporation have mastered client engagement. Over the last 60 years, they have perfected how to make people feel
How Are You Engaging Your Clients? Read More »
