People keep telling me that marketing has changed and that “old school” (pre 1995 and the web revolution) tactics are dead. I am here to completely disagree. The tools at our disposal may be different, but the theories and strategies of marketing remain constant. If you do not understand your brand, message, market and…
Where is Marketing Going? Read More »
Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . . PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers. Thankfully it had nothing to do with
A Marketer’s Worst Nightmare- Product Recall Read More »
Colour is a very personal thing! You and I can look at the same shade of purple and have very different emotional ties, triggers and memories. When developing visual branding cues (notice I am differentiating logo from brand) it is important to do your research. Different colours say different things about your brand. Would
Understanding the Importance of Colour Read More »
Over the last number of years, I cannot recount how many of my clients/and others that I have met, do not have a true sense of what their brand is and what makes them special in the marketplace. Too many companies simply react to their competition’s marketing strategy and buy into the “me too” game.
Tell YOUR STORY. . . NOT Someone Else’s! Read More »
I refused to comment on this while the plebiscite was still being tallied, but I cannot keep silent no more. In yesterday’s Metro Newspaper (July 27th, 2015) was this article about the search for a new CEO for Translink who, if they meet all their criteria for bonuses, will make $433,000.00 next year. I
The Definition of a Brand Issue. . . Translink! Read More »
We all walk this earth with perceptions of what is right, what is wrong, what is fair and what is just. Right or wrong, we judge each situation that we are in based upon those perceptions and act accordingly. No two people feel exactly the same about any situation and that is what makes the
Perception is Reality Read More »
Summer is well under way in Western Canada. The temperature is unseasonably warm, the sky is exceptionally blue and people’s thoughts tend to drift away from the business at hand and focus more on upcoming vacations. With that in mind, how do you and your staff keep motivated to market your company so that
What are you doing to Market your Business this Summer? Read More »
Even the “experts” in communication are constantly having to update their skill set to keep up with the ever changing moving target we call Social Media. Here is an article from the Pew Research Center from 2014 that talks about the trends as they were not 18 months ago. Is that information still
Are you speaking to your audience in their language? Read More »
We have all heard it. Clients with grandiose plans, that want to take over the world. They call in their agency of choice and lay out a brief of what they want them to achieve. The agency walks away with a good understanding of objectives, brand, timeline and call to action, but they
I know what you would like. . . now what’s your budget? Read More »
Being part of a greater community and taking the time to help those who need a hand is very important at CMYK Solutions. We volunteer for several events and give money to several charities throughout the year. However, the one that we look forward to each and every year is McHappy Days. McHappy Days allows
Once Again We Are Volunteering for McHappy Days May 6th 2015 Read More »
