To paraphrase Dr. Stephen Covey, “we should always be looking to sharpen our saws”. With that in mind, I belong to several online communities. The reason I do so is that I believe that the collective brilliance is far better than anything that I can develop on my own. On LinkedIn, I spend time talking…
A Promokitchen Interview with Seth Godin Read More »
NOTE: This information was just sent to me and unfortunately this product is unavailable in Canada This item cannot ship to Canada as we do not have a Drug Identification Number. As this contains a flammable component, we cannot ship across the border. I get pitched close to 100 “new and innovative” promotional products
Sometimes we can build a better mousetrap Read More »
We are so excited to be attending The Art of Marketing Conference in Vancouver, BC on April 15, 2015. This conference is a once a year opportunity to hear from some of the best minds in marketing, networking and sharing ideas with delegates. This will create the ability to walk away with new and relevant
The Art of Marketing is coming to Vancouver April 15 2015 Read More »
Every once in a while, I am introduced to technology that truly excites me. Today is one of those fantatic days! One of my key mail house suppliers is just taking possession of some new digital equipment and running them through their paces. These are variable digital printing equipment that truly can take advantage of the data
High Speed Completely Variable Colour Direct Mail is a GAME CHANGER! Read More »
For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo. This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and
PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »
CMYK Solutions was recently featured in a podcast on CASL – Canadian Anti – Spam Legislation. To listen to the PODCAST: This is part of the Trade Show Insight Podcast Series by Marlys Arnold. If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list,
Permission-Based Marketing for Trade Shows: Are You Legal? Read More »
We are all aware of the hardships that newspapers around the world are facing in terms of reduced readership, diminished advertising and mergers. There is no doubt that in a world of 24/7 news at your fingertips, the traditional newspaper has fallen upon hard times. This should however not be an argument that all
Print Marketing as Tangible Evidence. . . Why it is STILL RELEVANT! Read More »
Why do people think that their content marketing should be nothing more than a features and benefits sheet for their company? http://jontusmedia.com/wp-content/uploads/2012/01/DougKessler-Quote2.jpeg It amazes me how many times I click through posts and the one thing that I am aware of is “look at us and how wonderful we are.” That is NOT Content Marketing!
Content Marketing: It is not all about YOU! Read More »
QUESTION: If you invite two people for dinner and one says they will be there before 6pm and the other says they will be there around 6pm, who do you get mad at when they both show up at 6:30pm? Language is Powerful! When used properly it can motivate, change opinion or even
Language is Powerful! Read More »
Honda has helped to redefine the art of digital storytelling through video. This technique allows you to tell two stories at once and continues to keep the audience engaged as you move from story to story. Take the time to watch this several times by holding down and releasing the “R” key on your keyboard.
How Technology Can Help Tell Your Story Read More »
