It amazes me time and time again why Marketing and Human Resources are not tied at the hip in most organizations. We, as marketers, can create the most amazing strategies filled with videos, websites, brochures, promotional marketing and other pieces of Tangible Evidence, but if we do not have buy in from those within the company, it…
YOU are the Brand! Read More »
Over the last couple of months, we have been working with a few companies to develop uniform programs for their staff. If you have ever done this, it is no easy task! The first thing that I always tell people is to form a clothing committee. Too many companies try to develop a program
Staff Uniforms as Tangible Evidence for Your Brand Read More »
We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary, September 14-17, 2014. What an amazing event. Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices. They even had live streaming of
It has been a very interesting week for me on LinkedIn. I seem to have hit a chord by making the comment that Digital is a tactic and NOT a Strategy. The conversation came from me reading an article called Digital Thinking – A New Paradigm and it got me thinking how many
Digital is a tactic, NOT a Strategy Read More »
Being able to tell a great story is the goal of every marketer. To use whatever medium you choose to grab people’s attention and hold it so they not only listen to your story, but want to retell it is extremely powerful. This video shows how technology and storytelling can intersect in a magical
Using Technology to Tell a Story Read More »
The summer is a great time to work on strategy with our clients, both existing and new. This summer, I started working with a new client and it became obvious very early in our relationship that there is not, and has never been, a Brand Cop for their organization. The conversation started quite simply
Why EVERY Company needs a Brand Cop! Read More »
Time and again, it amazes me how image and video draw people in like words on a page never do. Above is our weekly stats on how many views, likes and comments are on our LinkedIn page. This stat is remarkable to me in that the updates that we post with images seem to
Image is EVERYTHING! Read More »
So the client asked me. . . where should I focus my marketing efforts? I am amazed how differently I answer this question with my different clientele. The quick answer that they all get is no matter what anyone has told you. . . there is NO SILVER BULLET! The long answer starts with
So the client asked me. . . where should I focus my marketing efforts? Read More »
Last week, the Association of Integrated Marketers held a luncheon in Vancouver to talk about CASL- Canadian Anti-Spam Legislation. This “NEW” Anti-Spam legislation covers all types of electronic communication comes into affect in Canada July 1st 2014 and we wanted to make sure that we were up to date with any last minute changes
As the avenues available to us to communicate our brand have been increasing exponentially, I thought it was a good time to take a moment to audit how our business communicates, what it communicates, where it communicates,to whom and if the message was consistent, effective and acted upon. This blog was sparked from that
Communicating Consistently . . . NOT a simple task! Read More »
