There have been a lot of comments in my life and work this week about managing expectations. Every person and business comes into every situation with their own view of what is correct and what is not. That view is based upon a combination of factors including historical bias and current realities. It should be…
Managing Expectations! Read More »
Well, I must admit, I did not get up at 4am to watch the Gold Medal final today, but I certainly saw the second and third periods live. Amazing game and another incredible Olympics for Canada. That being said, it leads me to question what the Olympics truly means in terms of marketing and
Marketing and the Olympics. . . One Person’s View! Read More »
It is amazing to me how many companies spend money on marketing without a strategy. They tend to be reactive instead of taking the time to understand what they are truly trying to accomplish and then developing a plan to achieve their goals. Recently, I sent this email to a client to have them look
Are you asking the right questions? Read More »
This January (2014), I got to do something I have not done in a while. I was asked by a government client to come in and give a live webinar on How to Effectively Market in 2014. The webinar went really well and at the end there were some great questions and interaction amoungst
How to Effectively Market in 2014 using Webinars Read More »
Direct Marketing, no matter what you hear around the water cooler, is not a dead medium. . . not by a long shot. Like all other mediums out there, it has it’s place and should not be over used, but given the right audience, message and product, direct marketing can be as powerful an
Direct Marketing as Tangible Evidence Read More »
I have been part of several conversations with clients lately about brand. My first question to them is what is their passion and how do they currently communicate it? Brand needs to be the essence of who you are as a company. What you believe in and what you are passionate about has
How do you Communicate your Passion? Read More »
We love going out to engage with our clients. It is probably the thing that we enjoy the most about our business. Taking the time to meet with people, in either a business or social setting, helps us to understand who they are, what is important to the them, and in the end,
Corporate Engagement as Tangible Evidence Read More »
Every morning, I wake up to a variety of blogs on marketing. Seth Godin is probably my favourite, but there are numerous tidbits that I pull from a variety of sources. . . Social Media Examiner being one of them. One article that caught my attention the other day was “Where will your customers
Yes, Social Media is Important, but it is not the Silver Bullet! Read More »
There was a great article in Business in Vancouver last week on “Sports marketing helping local companies score business goals”. What I took away from this article was that it is more important than ever to have a strategy when looking at your overall marketing budget. You need to understand what your brand
Sports Marketing as Tangible Evidence Read More »
I go back far enough in the printing industry that when people were told that their press time was in 3 1/2 weeks, they shrugged their shoulders and set their marketing timeline accordingly. That is obviously no longer reality, except for the largest of catalogue print runs, and even then people complain bitterly to have
CHEAP-GOOD-FAST. . . You can ONLY Pick Two! Read More »
