For reasons beyond my control and with much disappointment, I had to miss The Art of Marketing Conference this year. I have been looking forward to it for months and at the last minute it did not happen. Fortunately for me, and all my readers, Rebecca Coleman stepped up to the plate and wrote…
We all seek it, and some of us try to provide it. It’s a verification that something exists or has existed in the past – a proof that something has been created at some point in time and is deemed relevant to this day. This is what good marketers do. They create the opportunity for
We believe in Tangible Evidence Read More »
My friend Peter Britton is a great copywriter. He has been doing this longer than I care to imagine and I really enjoy the creative ways that he looks at problems and develops solutions that develop strong calls to action. Here is a recent post Peter wrote. I thought it was on-point and
You CAN use Data to Increase ROI!- A Guest Blog Post Read More »
I was on line today and saw this great video by McDonald’s on their photo shoots and working with their food stylist. It got me thinking about all the things that we as marketers take for granted that most consumers don’t even consider in their daily lives. Marketing is all about helping to make
Ever wonder how a food stylist works? Read More »
Hello everyone: Last week I was fortunate enough to Sponsor and Exhibit at the Digital Strategy Conference here in Vancouver. If you are going to be in Ottawa June 3-5th, I highly recommend you go. The value of this conference was not only networking with some of the top digital strategy people in
The Value of Continual Learning Read More »
One of my suppliers sent this out the other day and I thought it valuable to pass along in it’s entirety. Martin Varley is the CEO of a company called Trade Only. They supply a great back end system that allows us to strategically manage many of our client’s needs. Here is a
Direct Marketing Dos and Don’ts Read More »
One of my key suppliers sent me this video over the weekend and it got me thinking. . . how do you market for a moment in time? Sam Harris – It Is Always Now How do we obtain the attention of those we wish to influence and have them focus, to understand the value
How do you market for a moment in time? Read More »
It never ceases to amaze me the creativity that exists in the world and innovative ways that people have of telling their stories. One of the companies in our industry, IClick, who sells custom USB drives, created this video to tell their story. It is far more about showing you their culture, brand and
How do you communicate your Brand Identity? Read More »
We live in a world that is full of marketing noise and competing mediums that are all bombarding an ever so jaded consumer. They have mail boxes full of what marketers perceive as campaigns and they perceive as SPAM. Social media has become such a labyrinth that it is hard to keep messaging consistent across
Direct Mail as you have never seen it before! Read More »
Our key suppliers send out information to all their clients showing the best and most innovative things they do. They want to let us understand how their product can be valuable to our clients and provide different marketing opportunities to Get YOU Noticed! One of these suppliers, that we featured in a blog earlier
Do you have suppliers that reference you in their advertising. . . we do! Read More »
