In today’s world of marketing, data is king. Â The more information we have at our fingertips the better we can narrow the offer so that each person marketed to can feel that they are being talked to directly. More than 10 years ago we were creating a birthday card direct mail program for a…
What kind of information do you have on your customers? Read More »
Storytelling is an integral part of the marketing process. Â Without a good story to tell, how are people supposed to care about your product or company or take the time to realize your true value in market place? Given three competing companies, each with similar product lines and comparable pricing structures, what sets one
So, How Well Can You Tell a Story? Read More »
I have been spending a lot of time on LinkedIn over the last week or so. Â I have joined a couple of new discussion groups and the conversations have been lively and informative. Â Being listed in the top 5% of profiles viewed is a great honour, but being one of 10 million, I
Are you saying the same thing. . . only differently? Read More »
2013 was another banner year at the PPAI Expo. Â Â Each January, we descend from above the 49th Parallel to Las Vegas to find unique communication pieces for our clients that will Get YOU Noticed! Not only is there 1500 + suppliers and hundreds of thousands of products to look at, but there are amazing
Top 10 Innovative Ideas We Found at PPAI Expo 2013 Read More »
I am not a believer in selling any particular product. Â I believe that you develop solutions based upon the needs of the client and create solutions that drive people towards specific calls to action. The specific product is a bi product of the desired results of the campaign. With that being said, I rarely
An Innovative Campaign to Show New Product Launch Read More »
I subscribe to a number of blogs and one that I find very valuable is “Quality Inspection Tips“. Â Â This is a great reference site for me when we are dealing with issues on development of custom branded products for our clients, as it covers a range of subjects from quality control to factory
Protecting your BRAND when dealing with Chinese Factories Read More »
Marketing for a cause has always been something near and dear to my heart. Â I get involved with many different organizations over the year, but one of my favourite times of year is Movember. I think the reason is the creativity that abounds and it takes a fairly serious topic in men’s health and allows
Movember is one of my favourite times of year Read More »
I was just reading a great blog post by Carol Roth, in her Tough Love For Business series called “Customers: 3 Ways to Create Customer Loyalty in Business“.  It is well worth the read and it got me thinking. . . . Where do great brand champions come from? To my way of thinking, brand champions
Where do Great Brand Champions Come From? Read More »
The conversation used to go like this. Â “Build it and they will come”. Â The thought being that quality of product or service spoke for itself. Â Reputation of creating something extraordinary led to wider acceptance and this was how brands were built. In today’s world, is the same thing true? Â Does a superior
Can marketing take the place of a really good product or service? Read More »
Let me first start by saying, I HATE buying cars. Â Not a car guy, never have been, nor will I ever be. Â Â That being said, it was time for the company to get a new vehicle. Â I wasn’t sure what I wanted, or where to go, so I did what I only
Customer Service Marketing Read More »
