All marketing programs have a cycle. Dates and time lines that need to be adhered to in order to make sure that the overall plan is a success. It is all about developing a program that communicates the brand messaging and develops a strong call to action. For many of my clients, this…
If you are not already thinking about Chinese New Year. . . It is too late! Read More »
I had a great conversation with a friend of mine back east today who is a traditional Direct Marketing guy. He works for a great company that has all the iron you could want to develop amazing and intricate campaigns, but there are many that would consider him old school and even a dinosaur.
In Marketing, Is Technology a Tool or a Crutch? Read More »
This week had a real eye opening theme for me. It amazed me, meeting after meeting, how few of my clients truly knew their demographic and how to reach them. We work with our clients to market from a multi-faceted, multi-dimensional approach, understanding that different audiences need to be communicated with differently in different
Social Media Marketing – Do you know where your audience is? Read More »
Okay, I have to admit it, I am now a recovering Olympics junky. If there were 18 hours of coverage a day, I may not have seen all of it, but I sure got my fair share. The Olympics for me is far more than the glory of sport. With multi-millionaire tennis players, cyclists and
Do you know your own greatness? Read More »
The other day I was introduced to a new potential client. We met for coffee in the afternoon and he spent about half an hour laying out his vision to expand his business and build a franchise system. He had very grand and aggressive plans and did realize that there was already a large
Are you truly committed to building a brand? Read More »
I just got hit square between the eyes with a Mashable Infographic that sent me blogging. How many of us communicate in the same language across social media platforms? We are all guilty of posting on one site and having it populate others. I know that I do it often
Targeting Your Message, Easier Said Than Done Read More »
The first thing I want to do is thank everyone who reads my blog for being patient. I took a break. I needed one. I needed to take the time to look beyond the screen and reconnect with the world around me. In the last month, I have taken the time to
Successful Marketing Comes Through Understanding and Interaction! Read More »
CMYK Solutions is a big supporter of the Tourism Richmond Service Awards. These awards, which are held at the River Rock Casino in May, celebrate the best in customer service in the tourism industry. This year we were part of something magical by being in the right place at the right time and having the
Listening to Clues to Spot Marketing Opportunities Read More »
A form of marketing that many people tend to forget about is Guerrilla Marketing. The Wikipedia definition should be augmented by saying that Guerrilla Marketing, at it’s core, is about use of unconventional methods to promote brands within a controlled space and time frame to develop greater brand loyalty. Shock value is not enough to
Brilliant Marketing Comes in all Shapes and Sizes Read More »
We live in a digital world. . . I get that. If I ever need a reminder of this all I need to do is look for my son and I will usually find him engrossed in his IPod Touch. My question is, with all the time we spend on line viewing emails, websites,
The Value of Communication. . . Are you getting good ROI? Read More »
