I am very excited. Not about the eight hours of flying, or the sixty minute bus ride when we get there, but for the chance to spend seven days immersed in Disneyworld. Disneyworld for me is far more than the magic that is created every day and every way. It is how year…
Marketing by a Mouse Read More »
Interesting articles abound right now. One that particularly caught my eye was a firm that is looking to implement a “zero email” policy. This has me thinking. In a world that is constantly evolving technologically, at an alarming rate, how do marketers clear through the clutter, align themselves with the right platforms and
Technology Shifts Demand We Communicate More Effectively Read More »
It has been many years since I have been involved directly in retail. But this time of year always gets me thinking about Business to Consumer (B2C) marketing and how to effectively engage your audience. Twenty years ago it was mass media. TV, Radio and Flyers were essential for the overall success of
Marketing During the Holiday Season Read More »
As we wind down 2011 and look at all the headlines over the past year, I think we can understand where effective use of communication techniques, brand development and marketing tactics will help us all gain market share in 2012. Whether it was the lack of real time communication of RIM during their outage, or
How to Market Your Brand in 2012 Read More »
One of my guilty pleasures is that I post quite frequently on a Linkedin Group that has some of the brightest minds in the Promotional Marketing Industry as part of its membership. These are major suppliers in the industry, top rated marketers and trade organization executives. What I like about this group is that
Understand the Value of Multiple Marketing Tactics For Better Brand Awareness! Read More »
We live and work in the beautiful tourist destination of Richmond, BC. It is important to be part of the community and with that we sit on a committee for Tourism Richmond. Here is a great video that was originally produced for www.denver.org and was made available to various Destination Marketing Organizations across North America.
How to Market a Tourism Destination Read More »
Like most morning, I wake up to Seth Godin. I love his blog posts, they are short, easy to read and thought provoking. The fact that they are even easily viewed on my blackberry is an added bonus. This morning, Seth got me thinking with his post Accentuating Differences. When I get
Do you know who your biggest competitor is? Read More »
I was reading an interesting an interesting article today from Entrepreneur Magazine, “Why Content Marketing is King” and starting thinking. . . Marketers. . . how about telling a GREAT Story! People seem to be fixated on pitting one strategy over another, but in reality, telling the story of a brand, across a variety of
Marketers. . . how about telling a GREAT Story? Read More »
My first recollection of any type of PC was a MacIntosh with a Ram Drive in 1984. When we got a 10 mb hard drive and 1 mb of ram, I was ready to go to the moon. It was not technology for technology sake, but it was technology wrapped in a beautiful package and
What Steve Jobs Has Done for developing and marketing a brand! Read More »
We are honoured to be named to the Business in Vancouver “Top 25 Promotional Products Companies in BC” for the second consecutive year. Our thanks goes out both to our customers and partners for allowing us the ability to work with them to provide unique and memorable promotional marketing campaigns that Get YOU Noticed! from
