I had a very interesting call today. Someone was referred to me and wanted me to sell them pens for an upcoming trade show. They had two prices already, but wanted to find out what I could do for them. My first question was WHY? I wanted to know how pens related to…
Marketing is more than giving away a pen at a trade show Read More »
[youtube]http://www.youtube.com/watch?v=Wju6oBCZ5vA&feature=player_profilepage[/youtube] Living Blueprint is not only a great strategy partner for CMYK Solutions Inc., but they have been a valued supplier of ours as well. We came to them in June of 2010 with the thought that we needed to tear down and build from scratch a new and innovative web site. They worked with
Our Strategy Partner, Living Blueprint has launched a great new website Read More »
I received this video in my in box from a person that I know this morning. There was no subject line, there was no preface, just a link. It almost ended up in the delete file without being looked at because there was no impetus for me to watch the video other
The Power of Words are Magical Read More »
I believe the old adage is “if you fail to plan, you plan to fail”. Nothing could be more important to think about when developing the strategic marketing plan for your company. Too many times this year have I been brought in half way through a project that was all tactics and no strategy.
When Planning Your Marketing Strategy Use a Calendar, Not a Stopwatch! Read More »
I was having a great conversation with my son the other day about choice. He was lamenting that there were too many options in front of him and that he did not know what to do. In the end, it led to fustration and inaction. This led me to start thinking about this
Do too many choices lead to client apathy? Read More »
Every year we head to Las Vegas for the PPAI (Promotional Products Association International) to attend the industry’s largest Marketing Show in North America. Our goal has been for the last 12 years that we have attended is to attend as many seminars as we can and speak first hand with many of the 1400
10 Best Ideas we found at the PPAI Expo January 2011 Read More »
