Here is our latest Postcast with Marlys Arnold. I hope that you find it valuable. Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not…
What Every Exhibitor (and Show Manager) Needs to Know About Branding Read More »
The PPAI – Promotional Products Association International, is just launching a brand new, multi-year campaign called “Get In Touch”. The goal of this campaign is to engage the greater marketing and advertising community so that they fully understand how promotional marketing can be used to augment their current marketing mix and help communicate their
Kudos to the Promotional Marketing Industry Read More »
I love when companies take the time to tell the values of their brand in a compelling way. Smuckers has done this in a simple, quiet and effective way that draws you in, engages you and walks you through their journey. Are you taking the time to understand who you really are as a
If you have a great story, tell it in a compelling way! Read More »
Today, I was looking through my LinkedIn feed and noticed that there was an announcement about Sears Canada Rebranding. As Sears has had its ups and downs in the Canadian retail environment, I was intrigued and decided to click on the article. What came up was the link above. This was a rebrand
Sears Canada Rebrand 2016 – I give it a “C” Read More »
Too many companies, both B2B or B2C feel that they have to be everywhere when it comes to their marketing. They feel they need to be on every single social media platform, at every single conference and trade show and be part of every single association. I am here to tell you this just
What are you doing to be where your customers ARE? Read More »
Too many people are focussed on what they do and not why they do it! From senior management to sale and operations to human resources, we fail over and over again to ask why we do what we do on a daily basis and by not asking this simple question, we lose the ability
Are you asking WHY? Read More »
IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable. It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what
Does that make you feel a little uncomfortable? Read More »
Guest Post by Rob Bonham https://www.linkedin.com/in/robbonham Here is a guest blog post by Rob Bonham. I asked him what his 3 Big SEO Predictions were for 2017. I thought this was worth sharing. If you are familiar with SEO, you have probably heard speculation over the past several years that SEO is dead
3 Big SEO Predictions For 2017 Read More »
Every week I have a look at the metrics behind my social media to see traffic patterns and how I can better focus my message for maximum engagement. This week being the end of the month, I got a surprise I was not expecting. I realized that a certain tweet had done well, but
The Power of a Retweet! Read More »
When you walk into a room or when you leave, what do people think of you? Have you ever truly thought about the mark you leave on people and how that influences how they perceive you? . . . not only now, but the next time they meet you? Creating a personal brand
What is YOUR Personal Brand? Read More »
