In the 1980’s I worked as a busboy and then finally graduated to being a waiter at one of the best restaurants in Vancouver. The place was small, exclusive and prided itself on its exceptional service and its loyal clientele. We had a gentleman who had his own table, his own wine in…
What does exceptional service REALLY look like? Read More »
We ask this to our clients all the time. . . What are you measuring and why? In today’s data craved world, it seems like we have metrics on everything; clicks, likes, favourites, navigation patterns, amount of time spent per page and so on. However, with all this data that we are collecting, do we
What are you measuring and why? Read More »
I was lucky enough to come across this YouTube by Ted Rubin and I wanted to share it as I agree with him in developing the human side of digital. There are way too many companies that are focused on clicks, likes and the metrics behind them without taking the time to understand the
Ted Rubin “Change Your Outlook to Change Your Future!” Read More »
I just received this image today, not sure who originated it, but I think it tells a great story. In the end, it is about understanding what you do and why? People know what they do. . . they are doctors, lawyers, accountants, bricklayers, engineers, etc., but very few of them truly
Where is your true value? Read More »
Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public. With more and more sports being competed in by true professional athletes,
Have the Olympics lost their Marketing Luster? Read More »
I shake my head over and over again at how bad retail customer service has become. As companies realize that they have become commoditized, they are not doing anything to rise above this and create a customer experience that is truly authentic and based on providing customers real value. Today, I was making
Bad Customer Service, Yes this is a form of marketing! Read More »
What Are You Doing This Summer? This question is the number one question I get asked by clients in June and it amazes me when they get my answer. “Working on Strategy with my clients!” I love summers in Vancouver. The weather is warm, but not too warm, and there are a million things
What Are You Doing This Summer? Read More »
We all have those times where we are deep in thought and conversing with that little voice in our head. The question is, is that little voice right, or is the answer you get back only what you really want to hear? I am most valuable and alive when I have the ability to talk
It Helps to Talk Out Loud! Read More »
In our ever connected, mobile activated world, value and integrity are key to a brand’s success more now than ever. Who people perceive us to be, rather than how we perceive ourselves, is the key to understanding your value in the market. We need to break free from being seen as a commodity! We
Do you understand your true value in the market? Read More »
Active communication is key, not only to not feeling socially isolated personally, but it is a key factor in getting people to understand your value as a company in the business world. Mostly, we are all very social being and like to be liked. However, are you being liked by those who can
Networking in all the RIGHT Places Read More »
