Every week I have a look at the metrics behind my social media to see traffic patterns and how I can better focus my message for maximum engagement. This week being the end of the month, I got a surprise I was not expecting. I realized that a certain tweet had done well, but…
The Power of a Retweet! Read More »
What Are You Doing This Summer? This question is the number one question I get asked by clients in June and it amazes me when they get my answer. “Working on Strategy with my clients!” I love summers in Vancouver. The weather is warm, but not too warm, and there are a million things
What Are You Doing This Summer? Read More »
We all like to be treated special! So, why do we not take the time to make our customers feel special, valued and listened to? Too many times, brands and companies fail due to poor customer experience. Whether it be the website that should be mobile or at least easy to navigate. . .
What type of Experience are you providing to your Customers? Read More »
Even the “experts” in communication are constantly having to update their skill set to keep up with the ever changing moving target we call Social Media. Here is an article from the Pew Research Center from 2014 that talks about the trends as they were not 18 months ago. Is that information still
Are you speaking to your audience in their language? Read More »
We are so excited to be attending The Art of Marketing Conference in Vancouver, BC on April 15, 2015. This conference is a once a year opportunity to hear from some of the best minds in marketing, networking and sharing ideas with delegates. This will create the ability to walk away with new and relevant
The Art of Marketing is coming to Vancouver April 15 2015 Read More »
Being able to tell a great story is the goal of every marketer. To use whatever medium you choose to grab people’s attention and hold it so they not only listen to your story, but want to retell it is extremely powerful. This video shows how technology and storytelling can intersect in a magical
Using Technology to Tell a Story Read More »
Last week, the Association of Integrated Marketers held a luncheon in Vancouver to talk about CASL- Canadian Anti-Spam Legislation. This “NEW” Anti-Spam legislation covers all types of electronic communication comes into affect in Canada July 1st 2014 and we wanted to make sure that we were up to date with any last minute changes
This was a very strange January for me. Not since the birth of my son, a decade ago, have I missed the PPAI Expo in Las Vegas. Yes, PPAI is the largest expo in the Promotional Marketing industry, but that is only one of the many reasons that I go every year. The
PPAI Expo. . . With a Little Help from my Friends! Read More »
Storytelling is an integral part of the marketing process. Without a good story to tell, how are people supposed to care about your product or company or take the time to realize your true value in market place? Given three competing companies, each with similar product lines and comparable pricing structures, what sets one
So, How Well Can You Tell a Story? Read More »
