It was wonderful having Tara Milburn of Ethical Swag on the show today. We talked about sourcing techniques to make sure that clients see value in what is being given to them as gifts. It is definitely both an art and a science. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE…
Tara Milburn of Ethical Swag joins me on the April 18, 2018 YourLIVINGBrand.live show Read More »
Hello everyone: Today we interviewed Lorne Kotzer, President and CEO of Soft Stuff Creations. Lorne and I discussed what makes his company unique when they create custom plush toys. I think you will enjoy the show. IF YOU WANT TO LISTEN TO THE PODCAST VERSION OF THE SHOW ITUNES SOUNDCLOUD
The YourLIVINGBrand.live show with Lorne Kotzer Soft Stuff Creations Aug 9 2017 Read More »
On the July 5th 2017 YourLIVINGBrand.live show we interview Tim Brown, Executive Director of QC Alliance. Tim and I spoke on the importance of safety in the promotional marketing industry and how effective it is to garner support in the industry through communicating with end users companies about the value of safety and its affects
YourLIVINGBrand.live show with Tim Brown QC Alliance July 5 2017 Read More »
We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix. When the promotion supports the brand, it is seen as valuable by your audience and sends a strong call to action that supports your overall campaign. If done correctly, it can extend the life of the campaign and work as a
Did Your Last Promotion Hurt Your BRAND? Read More »
Thankfully, it does not happen often, but when it does, it can be one of the scariest words that any marketer can hear. . . PRODUCT RECALL. This morning, we were notified (through the industry) of a recall on baby clothing from one of the industries largest suppliers. Thankfully it had nothing to do with
A Marketer’s Worst Nightmare- Product Recall Read More »
Health Canada, a department of Canada’s federal government, has issued an industry guide on mandatory reporting under the Canada Consumer Product Safety Act’s Section 14, “Duties In The Event Of An Accident.” The guide is intended to help industry understand their obligations under Section 14. Section 14 states that industry must report to Health Canada
Hello everyone: Attached are some notifications that I have received over the last few months that deal with CCPSA (Canadian Consumer Product Safety Act). As well, I have attached the Guide for Mandatory reporting from last April to make sure that it was available to you if necessary. It is our goal to help our clients
Updated information on Canadian Consumer Product Safety Act March 2015 Read More »
We just returned from sponsoring and attending the Canadian Society of Safety Engineering Professional Development Conference in Calgary, September 14-17, 2014. What an amazing event. Twelve hundred participants from across Canada, the US and International descended on Calgary for four days of networking, learning and developing best practices. They even had live streaming of
Since the days of Henry Ford and mass production, Quality Control has always been an issue. Keeping a production line running at maximum efficiency has inherent dangers in making sure that each and every piece that is produced is made with the utmost care and meets uniform and consistent standards. This challenge is evident by
Why We Need to be Aware of Quality Control Read More »
Hello everyone: I just received these latest reporting information from Health Canada regarding CCPSA. Please take the time to read and if you have any questions, please let me know and I will do my best to help you. Regards; Ben Guidance on Mandatory Incident Reporting under the Canada Consumer Product Safety Act By law,
Update on CCPSA April 2014 – Canadian Consumer Product Safety Act Read More »
