Being passionate about what we do in life makes the difference between being average and extraordinary. Find your passion and bring out the passions in others. The more people can be enabled to create greatness, whatever that may be for them, the better off we will all be. Celebrate passion in your workforce. …
Are you passionate about what you do? Read More »
I had a wonderful trip down nostalgia lane the other day. Someone send me this wonderful article about: Growing Up In The Golden Age Of Computing – The Commodore 64 Years… and it got me thinking about where the marketing world has been and where it is going? Once innovation starts, it is
Where are we going next? Read More »
Seriously, why don’t we talk anymore? As a society we have become so wrapped up in technology, that the art of conversation; asking questions and listening, is becoming a dying art form. Marketers today seem to have lost the ability to understand what they are truly marketing. Today, you seem to get gold
Why Don’t We Ever Talk Anymore? Read More »
We were very lucky to stumble across this webinar put on by Twitter and Hubspot last week. “You’ll leave this webinar with an always-on marketing strategy that takes advantage of Twitter’s unique capabilities. By growing a community that’s primed to respond to your promotions and offers, you’ll be be ready to tap into the huge
Growing your Twitter Community through adding Value! Read More »
The Poem, “In Flanders Fields” was written just over a century ago. This legacy left to us by Major John McCrae has inspired a movement and the simple poppy has become a symbol that we should never forget the sacrifices that others have made so that we can live in peace and freedom. It is
The Poppy – Brand or Symbol? Read More »
Over the last number of years, I cannot recount how many of my clients/and others that I have met, do not have a true sense of what their brand is and what makes them special in the marketplace. Too many companies simply react to their competition’s marketing strategy and buy into the “me too” game.
Tell YOUR STORY. . . NOT Someone Else’s! Read More »
We all walk this earth with perceptions of what is right, what is wrong, what is fair and what is just. Right or wrong, we judge each situation that we are in based upon those perceptions and act accordingly. No two people feel exactly the same about any situation and that is what makes the
Perception is Reality Read More »
We have all heard it. Clients with grandiose plans, that want to take over the world. They call in their agency of choice and lay out a brief of what they want them to achieve. The agency walks away with a good understanding of objectives, brand, timeline and call to action, but they
I know what you would like. . . now what’s your budget? Read More »
Why do people think that their content marketing should be nothing more than a features and benefits sheet for their company? http://jontusmedia.com/wp-content/uploads/2012/01/DougKessler-Quote2.jpeg It amazes me how many times I click through posts and the one thing that I am aware of is “look at us and how wonderful we are.” That is NOT Content Marketing!
Content Marketing: It is not all about YOU! Read More »
QUESTION: If you invite two people for dinner and one says they will be there before 6pm and the other says they will be there around 6pm, who do you get mad at when they both show up at 6:30pm? Language is Powerful! When used properly it can motivate, change opinion or even
Language is Powerful! Read More »
