Stroll for Liver June 15th, 2014 (Sunday) from 9:00 am – noon Garry Point Park, Richmond Dear friends, family, colleagues and clients, As an incoming Board Member of the Canadian Liver Foundation, I am asking you to please join me in supporting the Foundation’s 2nd Annual “Stroll for Liver”, a family walk to raise…
Come Join Us on the Stroll for Liver, June 15 2014 at Gary Point in Richmond, BC Read More »
As the avenues available to us to communicate our brand have been increasing exponentially, I thought it was a good time to take a moment to audit how our business communicates, what it communicates, where it communicates,to whom and if the message was consistent, effective and acted upon. This blog was sparked from that
Communicating Consistently . . . NOT a simple task! Read More »
There have been a lot of comments in my life and work this week about managing expectations. Every person and business comes into every situation with their own view of what is correct and what is not. That view is based upon a combination of factors including historical bias and current realities. It should be
Managing Expectations! Read More »
Well, I must admit, I did not get up at 4am to watch the Gold Medal final today, but I certainly saw the second and third periods live. Amazing game and another incredible Olympics for Canada. That being said, it leads me to question what the Olympics truly means in terms of marketing and
Marketing and the Olympics. . . One Person’s View! Read More »
I think the message in this video is timely, relevant and thought provoking. Sometimes just letting a video speak for itself is best. Please take the time to watch the entire 15 minutes. . . it is time well spent! Here is wishing everyone peace, prosperity, health and happiness through this holiday season and
Scott Stratten – Keep Going Until We Stop Read More »
This year, probably more than most, I am thankful for everyone in my life. I am blessed to have great friends, customers and suppliers who have rallied behind me this year and for that I always be grateful to you. For those of you who do not know, I was involved in a car accident
Wishing Everyone Best of the Holiday Season and a Happy New Year Read More »
I go back far enough in the printing industry that when people were told that their press time was in 3 1/2 weeks, they shrugged their shoulders and set their marketing timeline accordingly. That is obviously no longer reality, except for the largest of catalogue print runs, and even then people complain bitterly to have
CHEAP-GOOD-FAST. . . You can ONLY Pick Two! Read More »
Customer service is the differentiator in our business. Many people talk about how great their customer service is at the C Suite, but when it really comes down to it, how many companies are told by their clients that they have GREAT customer service. . . we do:-) image from www.businesshelpcentre.ca There
Customer Service as Marketing. . . try it, it works! Read More »
Earlier today, I was a subject of a Podcast. Here is the link to the PODCAST, just became available June 2013.. It got me thinking about the power of niche marketing and knowing who you are as a brand. The trouble with many companies is that they market from a position of
The value of knowing who you are as a brand Read More »
One of my key suppliers sent me this video over the weekend and it got me thinking. . . how do you market for a moment in time? Sam Harris – It Is Always Now How do we obtain the attention of those we wish to influence and have them focus, to understand the value
How do you market for a moment in time? Read More »
