IT SHOULD! If marketers are doing their job correctly, the client should always be a little uncomfortable. It is our job to ask you the questions you have not thought about and get you to question what your brand, culture and value in the market really is and if it aligned to what…
Does that make you feel a little uncomfortable? Read More »
Every week I have a look at the metrics behind my social media to see traffic patterns and how I can better focus my message for maximum engagement. This week being the end of the month, I got a surprise I was not expecting. I realized that a certain tweet had done well, but
The Power of a Retweet! Read More »
When you walk into a room or when you leave, what do people think of you? Have you ever truly thought about the mark you leave on people and how that influences how they perceive you? . . . not only now, but the next time they meet you? Creating a personal brand
What is YOUR Personal Brand? Read More »
I was lucky enough to come across this YouTube by Ted Rubin and I wanted to share it as I agree with him in developing the human side of digital. There are way too many companies that are focused on clicks, likes and the metrics behind them without taking the time to understand the
Ted Rubin “Change Your Outlook to Change Your Future!” Read More »
Today is the opening ceremonies for the 2016 Rio Summer Olympics and quite frankly, I am not sure I am going to watch at all. From a brand perspective, the Olympics has done nothing to endear itself to the general public. With more and more sports being competed in by true professional athletes,
Have the Olympics lost their Marketing Luster? Read More »
What Are You Doing This Summer? This question is the number one question I get asked by clients in June and it amazes me when they get my answer. “Working on Strategy with my clients!” I love summers in Vancouver. The weather is warm, but not too warm, and there are a million things
What Are You Doing This Summer? Read More »
In our ever connected, mobile activated world, value and integrity are key to a brand’s success more now than ever. Who people perceive us to be, rather than how we perceive ourselves, is the key to understanding your value in the market. We need to break free from being seen as a commodity! We
Do you understand your true value in the market? Read More »
We are excited to share this Podcast we did earlier this year with you. Over the next 40 minutes we will talk with Mark Graham on creating and implementing an effective trade show strategy that walks you through pre, during and post show and how to get better return on your investment. Our guest today
Trade Show Exhibiting Strategy 101 with Your Brand Marketing Podcast Read More »
Recently I gave a webinar dealing with internal motivation of staff. I had spent weeks preparing for the talk, had created a PowerPoint presentation that was specifically designed for the audience (or so I thought) and delivered it with passion and poise. When the talk was over, there was not one question. What could have
Misalignment of Expectations Read More »
Telling the story of a brand is all about evoking emotion. It is about taking people to a place that they can believe in. What do you want people to believe in? What do you want people to say about you when you are not in the room? What feeling do you
Are You Evoking Emotion When You Tell Your Story? Read More »
