Telling the story of a brand is all about evoking emotion. It is about taking people to a place that they can believe in. What do you want people to believe in? What do you want people to say about you when you are not in the room? What feeling do you…
Are You Evoking Emotion When You Tell Your Story? Read More »
The merger of LinkedIn and Microsoft announcement today has me thinking. . . does technology help or hinder the development of true customer loyalty? In my opinion, marketers are reliant far too heavily on technology, data and interpretation of analytics and are loosing the skills of listening to trends and understanding client desires. There is no
Does Technology Help or Hinder the Development of True Customer Loyalty? Read More »
This is the time of year our clients start to talk to us about the next stages in their marketing strategies. Whether it be fall campaigns or looking ahead to 2017, our clients are thinking long terms to ensure their on-going success. In the end, marketing is about telling your individual story. What
We Want to Help Tell Your Story! Read More »
Let me start off by saying that I really feel for for profit and not for profit organizations alike in terms of attracting sponsorships and sponsorship dollars. Dollars are tight and measurement of ROI is tough to gauge. That being said, PEOPLE, you need to effectively communicate with your sponsors or you will lose
Keep Me in the Loop or Lose Me Forever! Read More »
Hello everyone: We are extremely excited to say that we have been published as part of a compilation of advice called “80 Easy Ways to Supercharge Your Business Growth” We are number 65 and are honoured to be included in this Ebook and want to share it with you. Please click on the image below
We have been included in an Ebook published by Microsoft Read More »
Being passionate about what we do in life makes the difference between being average and extraordinary. Find your passion and bring out the passions in others. The more people can be enabled to create greatness, whatever that may be for them, the better off we will all be. Celebrate passion in your workforce.
Are you passionate about what you do? Read More »
We have been spending a lot of time lately talking to clients about internal motivation strategies. Our argument is that if your staff do not understand the brand and culture. . . and don’t believe in them whole heartedly, how do you expect them to communicate the value of your brand and culture to
Brand, Culture and Motivation. . . the keys to your corporate success! Read More »
It is with great pleasure that we introduce you to Your Brand Marketing. Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent with the name CMYK Solutions. Ten years ago, when CMYK Solutions was branded, it was a different world.
Ok. . . we are almost there. We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the branding package and now . . . we are ready to plan the brand launch! The brand launch is
Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch Read More »
Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is an important part of the brand, but in itself, it is not the brand. It is a place holder. Something
Branding Step by Step – Episode #6 – Creating the Brand Package Read More »
