We were very lucky to stumble across this webinar put on by Twitter and Hubspot last week. “You’ll leave this webinar with an always-on marketing strategy that takes advantage of Twitter’s unique capabilities. By growing a community that’s primed to respond to your promotions and offers, you’ll be be ready to tap into the huge…
Growing your Twitter Community through adding Value! Read More »
Seriously, in business today, why would you EVER want to be the same as everyone else? Why do you want to sell a bag like Gucci (but cheaper) or a watch like Rolex or run a burger restaurant like McDonald’s? They have already bought and paid for that space and trying to be just
Why do you want to be the same as everyone else? Read More »
Customer engagement, to me, is the key of any brand’s success. The more you can get people to understand your value and tell your story, the closer ties they will have to your brand. The Disney Corporation have mastered client engagement. Over the last 60 years, they have perfected how to make people feel
How Are You Engaging Your Clients? Read More »
People keep telling me that marketing has changed and that “old school” (pre 1995 and the web revolution) tactics are dead. I am here to completely disagree. The tools at our disposal may be different, but the theories and strategies of marketing remain constant. If you do not understand your brand, message, market and
Where is Marketing Going? Read More »
Colour is a very personal thing! You and I can look at the same shade of purple and have very different emotional ties, triggers and memories. When developing visual branding cues (notice I am differentiating logo from brand) it is important to do your research. Different colours say different things about your brand. Would
Understanding the Importance of Colour Read More »
We all like to be treated special! So, why do we not take the time to make our customers feel special, valued and listened to? Too many times, brands and companies fail due to poor customer experience. Whether it be the website that should be mobile or at least easy to navigate. . .
What type of Experience are you providing to your Customers? Read More »
We believe customer service is the best of brand engagement and when done correctly empowers those within the company to truly believe in the brand AND develops brand champions within your client base. Your customer service representatives are the front line face of your brand. If they do not believe in your brand. . . or
WHAT IS CUSTOMER SERVICE FOR??????? Read More »
NOTE: This information was just sent to me and unfortunately this product is unavailable in Canada This item cannot ship to Canada as we do not have a Drug Identification Number. As this contains a flammable component, we cannot ship across the border. I get pitched close to 100 “new and innovative” promotional products
Sometimes we can build a better mousetrap Read More »
For the second year in a row I have had to miss my annual pilgrimage to Vegas in January for the PPAI Expo. This show for us is far more than a place to find new products, but it is a place to develop new relationships, build on existing ones, learn new things and
PPAI EXPO 2015. . . With a Little Help from my Friends! Read More »
We are all aware of the hardships that newspapers around the world are facing in terms of reduced readership, diminished advertising and mergers. There is no doubt that in a world of 24/7 news at your fingertips, the traditional newspaper has fallen upon hard times. This should however not be an argument that all
Print Marketing as Tangible Evidence. . . Why it is STILL RELEVANT! Read More »
